Bruce convinced Sunderland pulled off coup with Wickham deal
Bruce is clearly excited at the prospect of the England under-21 man - one of the last of the old-fashioned British-style centre forwards - lining up in red and white.
"It's vitally important that we don't expect too much of him too soon, but we do believe that we've got a really exciting talent on our hands who can excel for us for years to come," he said.
"That old-fashioned style British centre-forward is exactly what we've been looking for all along and there aren't that many of them.
"We've paid a lot of money - possibly a bit too much - but we're very confident in his ability and he'll only get better."
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