West Ham United vice-chairman Karren Brady feels they've fallen off the media map after their relegation.
In her diary for The Sun, Brady wrote: "Arsenal pay eight figures for a raw lad with a hyphen and yet no one has embarked on negotiations for one of our three England squad players.
"We need to sell for our accounts - but not desperately.
"I understand, with the nation's Premier League addiction, our acquisitions, John Carew, Kevin Nolan, Abdoulaye Faye, Joey O'Brien, Matt Taylor and George McCartney, get few column inches.
"What bugs me and millions of fans is that unless your club is one of the big five it's almost as if it doesn't exist. Stories about Barca's tug-of-war with Arsenal for Fabregas bored me."