Bournemouth boss Eddie Howe has no doubts over the commitment of Callum Wilson.
Newcastle, West Ham and Everton are all reported to have an interest in Wilson, who has scored five times this season.
Howe told the Daily Echo: “Management of game time at this time of year is crucial. We love Callum, I think he's an outstanding player.
“He's done well for us this season but we need to make sure every player is fresh when they play.
“He's been in the game long enough (not to be bothered by transfer rumours) and he's had speculation from the minute he signed here and started to score goals straightaway.
“He's been linked with clubs throughout that period. It's nothing new for him or for us.
“We're delighted with him and I'm sure he's happy here too."