Blackburn Rovers are demanding huge money to sell Adam Armstrong this summer.

Rovers have demanded £25million for in-demand striker Armstrong, striking a blow to chasing clubs like West Ham, says the Daily Mail.

Armstrong, 24, has already scored 20 goals in all competitions this season, eclipsing last campaign's tally of 17.

West Ham boss David Moyes had hoped to bag the 5'6" frontman for as little as £10m, but will likely have to shell out more, even considering Armstrong's contract situation.

The ex-Everton boss has been carrying out personal analysis of Armstrong in a bid to find an adequate backup to Michail Antonio, who is the only out-and-out striker at the club.