Barcelona are to give a sponsor naming rights to the Nou Camp for the first time and donate all the revenue to fighting coronavirus, reports BBC Sport.
Barca's stadium - which is known as Camp Nou in Catalan - has never had another name since opening in 1957.
The La Liga champions have given the title rights to the Barca Foundation, who will find a sponsor for 2020-21.
"Revenue will be used to fund research projects and the worldwide fight against the pandemic," the club said.
"FC Barcelona and the Barca Foundation consider it a necessity that at this time of humanitarian crisis, the institution should use all its resources to fight against the coronavirus pandemic and its consequences."