In 2020, FC Barcelona was once again the sports club that generated the most engagement on social media totalling over 1.6 billion and topping four of the biggest platforms (Instagram, Twitter, YouTube and TikTok), reports www.fcbusiness.co.uk
For the sixth year in a row, the club leads the way in likes, comments and shares, with a combined total of 1.6 billion, according to Blinkfire data. In these six years, FC Barcelona has also achieved over 1 billion engagements year on year.
On most platforms, Liverpool (1.485 billion engagements) and Manchester United (1.455) have been Barça's strongest competitors.
FC Barcelona have also seen spectacular growth on TikTok, which has been added to this analysis for the first time. The club is number one for followers on this platform (6.6 million), and also leads for engagement, with 45 million, ahead of Liverpool (35) and Bayern Munich (29).
Apart from engagement data, there has also been growth in terms of followers. In the last 12 months, 30 million new fans have started following Barcelona's different accounts on social networks, for an overall total of over 380 million.
