Barcelona chief Javier Faus has explained handing their shirt space to Qatar Airways next season.
It will be the first time a sponsor has adorned the Blaugrana shirt.
"A lot of the big sponsors that are willing to sponsor clubs like us - which is a very, very big investment - come from airlines, like Etihad, Emirates and Qatar Airways, or from betting companies [such as] Bwin," he told Sport360.
"We would much rather have an airline from this area than a betting company."
Real Madrid are sponsored by Bwin.