Barcelona have entered into a three-year regional partnership with Maybank, reports, www.sportspromedia.com/.

The financial services company will be listed as the La Liga outfit's official bank in Malaysia and Singapore until 2020 in a deal which will see the two parties supply co-branded credit and debit cards in both Asian markets.

Maybank will also organise unique competitions to give Asian fans an opportunity to win an all-inclusive trip to Barcelona, including VIP tickets to watch a game at the club's Camp Nou home ground. The partnership was launched in the Malaysian capital of Kuala Lumpur, with former Barcelona star Gaizka Mendietta in attendance.

"It is with much pleasure that we welcome Maybank as a regional partner of the club in Malaysia and Singapore," said Xavier Asensi, Barcelona's commercial director.

"Through this new partnership, FC Barcelona will be able to continue to increase its popularity while getting closer to our fans in Malaysia and Singapore.

"It is such an honour to be able to partner with such a reputable bank as Maybank, a true leader in the region. Over the next three years, Barça and Maybank will be sharing their characteristic values of effort and passion for leadership."