Ayre admits Suarez damaged Liverpool "brand"

Liverpool chief Ian Ayre admits Luis Suarez's antics have hurt the club's "brand".
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Liverpool chief Ian Ayre admits Luis Suarez's antics have hurt the club's "brand".

Suarez returned on Wednesday in the 1-0 Capital One Cup defeat at Manchester United from a 10-game suspension for biting Chelsea defender Branislav Ivanovic

Although happy to have the Uruguay striker back, Ayre said on the ban: "It was damaging to the brand but this club is bigger than one player. Luis is a street fighter and we had to deal with it."

He was keen to praise the forward for the way he had reacted to his latest setback and added: "We've worked a lot with him since the Ivanovic incident and he's back to what he's best at - terrorising defenders.

"We all move on together. Hard work and lessons have been learnt post-Evra and we now have a process in place for any crisis. Not a Suarez crisis, just any one."

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