Arsenal have signed Bodog as their official Asian betting partner for the next three years, reports www.sportspromedia.com/ Financial details have not been released, but Arsenal described the agreement as a 'multi-million pound deal' on their website.

The new deal will allow Bodog to make use of the club's database to offer Asian fans betting opportunities around Arsenal games and entitle that to develop marketing initiatives and consumer promotions using the club's players.

"The Premier League's popularity in Asia is well-documented and some clubs have been quicker than others to realise that potential," said Bodog's marketing director Izhar Biran.

"Arsenal has been particularly pro-active in the region for a number of years and the recent tour only serves to highlight that point. The trust and loyalty both Arsenal and the Premier League stand for makes this the perfect partnership to continue the phenomenal growth of the Bodog brand in Asia."

"Our tours give our fans beyond the UK a great opportunity to see the team in action, and this Asian tour was no different with our first-team squad playing in front of hundreds of thousands of passionate supporters," said Arsenal's head of global partnerships Vinai Venkatesham.

"As our fanbase in Asia continues to grow rapidly, working in partnership with companies like Bodog who have long-term roots in the region, provides a strong platform to further engage with Arsenal fans in Asia."