He knows after another season which promised so much but failed to deliver following a cataclysmic collapse after defeat in the Carling Cup final, the focus will be on just how Arsenal can respond, with title rivals already active in the transfer market.
"There is always pressure, England is the hardest championship in the world, some teams have more money than us. We have to accept it and do the maximum," he said. "We decided to respect some rules in our club, especially on the financial side in an environment that does not respect that.
"We respect [the] quality of the game and human quality too. It means it is harder for us when you respect these three topics. We live exactly in the way everybody should, with a balance between revenues and expenses. We have been very constant for many years now. We should be seen as an example and it is often not the case."