Arsenal have agreed a three-year partnership with Nairobi-headquartered Imperial Bank, reports SportsPro.
The deal, described in an official press release as the ‘first major international financial agreement of its kind’ for the Gunners, will see Imperial Bank issue co-branded debit cards throughout Kenya and Uganda. The cards will offer a range of benefits including official Arsenal merchandise and match tickets.
As part of the agreement, coaches from Arsenal Soccer Schools will visit Kenya and Uganda to run coaching clinics on behalf of the bank.
Vinai Venkatesham, head of global partnerships at Arsenal, said: “We are delighted to be partnering with Imperial Bank to provide Arsenal branded debit cards to our millions of fans across Kenya and Uganda.
“Imperial Bank is a well known and trusted institution that puts its customers, communities and social responsibility at the heart of everything it does. We look forward to a long and successful partnership with Imperial Bank.”
Abdulmalek Janmohamed, Imperial Bank’s managing director, added: “We are excited about this partnership. Imperial Bank and Arsenal share common values when it comes to integrity, financial sustainability and independence. We are also known for having the community at the heart of our business.
“This partnership will see the bank reach out to new market segments while at the same time supporting our commitment to creating meaningful customer experiences.”
Arsenal had commercial revenues of £34m for the year ending 31st May 2012.