"After the World Cup the last thing we were going to do was start chasing the money," Warwick Horton told the Daily Mail. "He had his Nike boot deal and we felt that was enough. We wanted him to concentrate on his football."
That said, the Nike contract was lucrative. A 16-year-old who had scored five goals in his first 10 games for Southampton's first team was wanted by adidas and Umbro and Nike reportedly had to pay somewhere approaching a six-figure sum to keep him in their boots.