Adidas has issued a stinging rebuke to brand ambassador and Liverpool striker Luis Suarez after he admitted to biting Chelsea defender Branislav Ivanovic on the arm during Sunday's 2-2 draw at Anfield. The controversial Uruguayan will meet with officials from the sportswear business later this week to discuss his on-pitch behaviour after the incident drew widespread criticism, reports Marketing Week.

In a statement Adidas said "we take this type of incident very seriously" and "do not condone Luis Suarez's behaviour".

It adds: "We will be reminding him of the standards we expect from our players. Luis has admitted his actions were unacceptable and we support the way Liverpool are planning to handle the situation."

The striker has issued a formal apology for his "unacceptable behaviour" and has been fined an undisclosed sum by Liverpool.