AC Milan has become the latest football club to launch a channel on short-form video sharing app TikTok, reports SportBusiness.

The channel will offer behind-the-scenes content from the club, including videos of special celebrations, challengers for followers, match highlights and live content created with a focus on the club's youth sector.

AC Milan becomes the fourth Serie A club with a TikTok presence and the launch is designed to help the team engage with a younger audience around the world.

Lamberto Siega, marketing and digital director at AC Milan, said: "This platform is used by millions of people around the world, so our aim is to reach a new, younger audience through the creation of innovative and engaging content, consistent with AC Milan's growth and innovation targets."