Columbus Crew have confirmed a new partnership with EAS Sports Nutrition, reports, www.sportspromedia.com/. As the official sports nutrition provider of the team, the Abbott-owned brand will be promoted via LED signage and promotions at Crew home games.
The brand will also serve as the naming rights sponsor of the club's training facility in Obetz, Ohio, which will now be known as the EAS Training Centre.
"The strong alignment between the core values of EAS Sports Nutrition and the training requirements of Columbus Crew SC will allow this partnership to seamlessly be activated at both the EAS Training Centre at Obetz and Mapfre Stadium," said Andy Loughnane, the Crew's president of business operations.
"We are proud to launch an innovative partnership with a leading fitness and nutrition brand that has strong ties to the community and is firmly committed to promoting healthy lifestyles."