Real Madrid have been named the most valuable football club brand and, with a score of 94 out of 100, is also the strongest in the world, according to the latest ranking prepared by the consultancy Brand Finance.
In its 2022 report, which analyzes the 50 most valuable soccer club brands, LaLiga Santander clubs are the second fastest growing in their valuation and eight of them are present on the list: apart from Real Madrid, Barcelona, is third; Atlético de Madrid, twelfth; Sevilla, thirtieth; Valencia, thirty-fourth; Athletic, thirty-ninth; Villarreal, fortieth; and Betis, forty-third.
Real Madrid, according to this study, increased its brand value over the previous year by 19 percent to the aforementioned $1.6 billion. For the fourth consecutive year, it retains the title of "most valuable club brand in the world" and for the first time wins the title of "strongest brand".
10 MOST VALUABLE FOOTBALL CLUB BRANDS OF 2022 (Billion)
1) Real Madrid 1.5
2) Manchester City 1.4
3) Barcelona 1.4
4) Liverpool 1.4
5) Manchester United 1.4
6) Bayern Munich 1.18
7) Paris Saint-Germain 1.07
8) Tottenham 0.97
9) Chelsea 0.97
10) Arsenal 0.86
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