Sunderland manager Tony Mowbray believes that Manchester United loanee Amad must be more selfish.
The young winger, who plays for the Ivory Coast, has been on loan at the Championship newcomers since August.
Amad spent the second half of last term at Rangers in Scotland, where he had a mixed time.
"He's just a young boy really, but he's supremely talented," Mowbray said.
"To see his touch, and see how fast and direct he is, it's a lovely thing to watch on the training pitch.
"You see how talented he is, and you can see why he's at Man United, but you can also understand why he's out on loan, to develop the core materials you need to be a competitive footballer. He needs to find a better end product.
"He has all this soft, lovely feet and brilliant skills, but he needs to shoot when he gets in the box. When he sees the goal, he needs to shoot, and he needs to add goals and assists to his name.
"It's not enough just to be a lovely footballer who can dribble and go past people, but never have an end product. That's the message, yet it's not a simple one.
"You have to keep repeating it to him all the time – we have to drill into him that we want him to shoot and get in the box. Can he score a scruffy goal, can he get a rebound off the goalie? We have to get him into those positions, but when it all clicks for him, he's going to be some footballer because he's got every attribute you want."