Rhodes is back at Wednesday after scoring nine goals last season on loan with Norwich to help them win promotion to the Premier League.
Wednesday are willing to cash in on the striker, who cost £8million from Middlesbrough in 2017, and Bruce has told the Canaries they must make the next move.
“I had a conversation with Norwich, which I reiterated to Jordan himself, and really the ball is in Norwich's court," he said.
“They're a Premier League team. We will wait to see if they eventually make a bid. At this particular moment, they haven't so where we are at the moment is we are starting pre-season and Jordan is our player. His loan deal has now run out so he comes back into the fray.
“Like I said when I first came into the club, for Jordan and everybody else, I will pick a team on what I see in front of me.
“He's not a bad one to have back, let's be brutally honest, so we will see.
“But when you look at the strikers we've got compared to wide players and midfield players, we're still a bit unbalanced."