Manchester United vice-chairman Ed Woodward apologised to supporters at an emergency fans forum today.
Woodward gave an opening address at this morning's fans meeting.
He acknowledged the club's mistakes in joining the European Super League in the first place.
"We will provide as many answers as we can today but, mostly, we want to listen," he said. "It's clear we did not do enough of that before the Super League decision.
"I would like to add my personal apology to this Forum. I know you will feel angry and let down by the lack of consultation and the way the proposal failed to recognise the vital principle of open competition. Proper discussion would have helped us avoid the mistake we made.
"As Joel (Glazer) said last week, we failed to give enough weight to the essential principles and traditions of sporting merit. We want to restate our commitment to those traditions.
"I can assure you that we have learned our lesson and we do not seek any revival of the Super League plans."