Leicester City and their main sponsor King Power International, the Thai-based travel retail group, have announced a season-long shirt sponsorship deal with the Tourism Authority of Thailand, reports, www.sportspromedia.com/.

The agreement for the 2020/21 campaign will look to support the country's Covid-19 recovery by encouraging tourism to the nation, and sees the slogan 'Thailand Smiles With You' feature on the front of Leicester's shirts.

King Power will retain its front-of-shirt presence for domestic cup and European competitions.

King Power, which has owned the Foxes since 2010, currently pays the club a reported UK£4 million (US$5.1 million) per season as the club's principal partner, which covers shirt branding and stadium naming rights.