Los Angeles Galaxy have appointed design company Downstream to rebrand their home ground, StubHub Center, reports, www.sportspromedia.com/. The Portland-based firm will create new Galaxy-themed branding and graphics for the venue's entryways, public plazas, concourses, stadium bowl, team store, and locker room tunnel.

The first phase of Downstream's work is expected to be completed by July.

"Downstream has a holistic view of how things work in a stadium setting," said Galaxy president Chris Klein. "StubHub Center is a hallowed ground for soccer in North America and this collaboration will continue to reinforce StubHub Center as the home of the Galaxy."

According to the Galaxy, Downstream's rebranding project is part of a wider US$15 million upgrade effort at StubHub Center that also includes the installation of the largest video board in MLS and the creation of new concession and lounge areas.

"It was important to us to work with one of the pre-eminent stadium branding firms as we continue to grow and improve the experience at StubHub Center," said Katie Pandolfo, the venue's general manager.