As featured on NewsNow: Football news

​Juventus go again with Allianz sponsorship deal

Juventus and global insurance giant Allianz have extended and expanded their sponsorship arrangement until 2030 in a deal worth €103.1 million (US$112.1 million), www.sportspromedia.com/.

The new terms of the contract will see the Allianz logo feature on the Serie A club's training and warm-up shirts for the next ten years, starting with the first leg of their Coppa Italia semi-final tie against AC Milan on Thursday.

The Munich-headquartered company will also gain sponsorship rights for Juve's women's team.

In addition, the agreement ensures that Allianz will retain the naming rights to the Turin-based club's Allianz Stadium for another seven seasons when the current deal expires. The pair signed a six-year contract in 2017 which runs out in July 2023.

Video of the day:

Ian Ferris
About the author

Ian Ferris

×

Subscribe and go ad-free

For only $10 a year

  1. Go Ad-Free
  2. Faster site experience
  3. Support great writing
  4. Subscribe now
Launch Offer: 2 months free
×

Subscribe and go ad-free

For only $10 a year

Subscribe now
Launch Offer: 2 months free