Juventus and global insurance giant Allianz have extended and expanded their sponsorship arrangement until 2030 in a deal worth €103.1 million (US$112.1 million), www.sportspromedia.com/.
The new terms of the contract will see the Allianz logo feature on the Serie A club's training and warm-up shirts for the next ten years, starting with the first leg of their Coppa Italia semi-final tie against AC Milan on Thursday.
The Munich-headquartered company will also gain sponsorship rights for Juve's women's team.
In addition, the agreement ensures that Allianz will retain the naming rights to the Turin-based club's Allianz Stadium for another seven seasons when the current deal expires. The pair signed a six-year contract in 2017 which runs out in July 2023.