Food delivery platform Deliveroo has signed a wide-ranging partnership with the Football Association (FA),, to become an official partner of the England national teams and the FA Cup, reports, www.sportspromedia.com/.
The deal sees Deliveroo become the national team's first sleeve sponsor, with branding on the training kit of all senior men's and women's sides, starting this week during England's preparations for the for the upcoming Uefa Euro 2020 qualifiers against Bulgaria and Kosovo.
In addition, Deliveroo will also partner with the FA Cup, with a number of activations planned for the 2019/20 season. The length of the contract and financial details were not announced.
Mark Bullingham, the FA's chief executive, said: "Deliveroo is an ambitious and growing company and it's fitting that they join us at a time when the England teams are going from strength to strength and the Emirates FA Cup is reaching a larger audience than ever before."