Burnley manager Sean Dyche says that he will never stop talking about diving.

Dyche is a strong advocate against players taking a tumble when they feel a challenge coming.

He even said that others have told him to stop mentioning diving in such a negative light - but he refuses to comply.

"If you blank it, eventually they think it will go away, but it won't go away because it's a free shot," he said to the Lancashire Telegraph.

"Players think 'even better, I'll go every time because what's the worst that will happen?' The worst that can happen is no card, no sanction, no players bother anymore, no fans bother anymore.

"I can't believe it, the beautiful game, cheating everywhere. How can this be right and no-one wants to change it?

"It's at a farcical level and the World Cup was unbelievably bad. No-one does anything.

"FIFA don't want to touch it, UEFA don't want to touch it, the Premier League don't want to touch it because of the shiny product, 'oh no, we don't want that word cheating in the Premier League'.

"I got told to stop using the word and I said absolutely not. I said because that's what it is."