Barcelona presidential candidate Jordi Farre favours selling the naming rights of the Nou Camp.
Marca says Farré has presented the economic programme of his bid to be elected as Barcelona's new president.
Farre is in favour of selling the naming rights to the Camp Nou, which he believes would raise €350-400 million over ten years - enough to pay for the renovation of the stadium.
He is also plugging the idea of launching a Barça sportswear brand, which he estimates would bring in another €110m.