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William Hill Review 2024: Expert Rating of This Global Sports Betting Brand

Explore Everything William Hill Have to Offer

Dave Kuzio
Fact checked by: Mike McKean
Last Updated on 14.07.2024
William Hill

Many punters know William Hill as a licensed sportsbook with a huge selection of markets and some brilliant in-play options. But is William Hill really one of the best in the business?

In this comprehensive William Hill review, we run through the promotions, features, and highlights of this global sports betting brand. We also test out the William Hill app and see how well-optimised the site is for mobile sports betting. Read on to find out everything you need to know to get started at William Hill today in Canada or the UK.

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William Hill Pros and Cons
  • Global name with excellent reputation
  • Excellent variety of markets
  • Lots of ongoing promotions
  • Many payouts take 3-5 days
William Hill Sports Bonus
T&Cs apply, 21+
Bet Selection
Basketball, Cycling, Dog Racing, Darts, Football, Handball, Horse Racing, Motor Sport, Rugby, Tennis, Volleyball, Ice Hockey, Esports, American Football, Baseball, Golf, Cricket, Badminton, Table Tennis, Boxing, ESport League of Legends, ESport Starcraft 2, ESport Valorant, ESport Counter-Strike, Aussie Rules, Snooker
Gaming Licence
Withdrawal Time
1 – 10 Days
Support Types
Live Chat, Phone, Email Support

Free Bets up to £30 or C$500 at William Hill


At William Hill, all bettors who create an account will be eligible to receive a welcome bonus, depending on their region.

MarketWelcome Bonus
🇬🇧 United Kingdom£30 in free bets when you deposit and wager £10
🇨🇦Canada (excluding Ontario)Receive up to C$500 as a matched deposit when you place a wager of at least C$10

UK customers can get started with the William Hill bonus which offers £30 in bonus bets after placing a bet of at least £10 with odds of at least 1.5. You need to use the promo code R30 when creating an account, and the free bets will be credited as 3 x £10 bets as soon as the qualifying bet is settled.

If you live in Canada, you can access up to C$500 when you create a William Hill account. When creating an account, use the promo code C500 and place a first bet of C$10 or more with odds of 1.50 or above. You can bet up to $500 as part of this promotion, and if your initial bet loses, you will get the money back as site credits, available for 30 days.

Be mindful that the promo codes listed here are subject to change, so always double check before you sign up and try to claim these bonuses.

Create a William Hill Account in 5 Simple Steps


When putting together this William Hill review, we found it extremely easy to create an account at William Hill. Here are the steps you can follow to get started:

  1. Head to the William Hill Homepage
    Visit William Hill’s homepage in the UK or Canada, depending on where you live.
  2. Submit your Personal Information
    Fill in the personal and contact information requested, including your name, phone number, and email address.
  3. Enter the Promo Code
    If you live in the UK, enter the promo code R30 to activate the main bonus. In Canada, you need to use the promo code C500. (Don’t forget to make sure these haven’t changed at the time of your sign up.)
  4. Make a Deposit
    Choose which supported payment method to use and make a deposit of at least £10 or $10.
  5. Place your Bets
    Check the available markets and decide which sport to bet on. When the initial bet is settled, the bonus funds will be made available in the form of site credits.

Bonuses, Promotions, Bet Builders, and More at William Hill


Our William Hill test found that this is one of the most feature-rich sportsbooks in both the UK and Canada, with an array of brilliant features. The table below indicates what you can expect from William Hill in the UK and Canada:

Product/FeatureUnited KingdomCanada
Welcome bonus
Ongoing promotions
Cash Out
In-play betting
Bet builder
Odds boosts
Crypto deposits
Responsible gambling tools
Instant withdrawals

As you can see, the regional sportsbooks match up mostly evenly, with the main exception being that Canada doesn’t currently offer a bet builder feature.

Well Optimised Mobile Sports Betting for iOS & Android


The William Hill mobile app is free to download in the UK and Canada and is available on both iOS and Android. William Hill is one of the best betting apps on iOS, with a hugely impressive score of 4.7/5.0 on the Apple Store.

Though it doesn’t rank as highly on Google Play, it’s still one of the best betting sites for Android phone users. Specifically, we love the way the app is designed, as you can easily track your bets on one side of the screen while accessing the in-play data centre on the other. You can even access a wide range of live streams on the William Hill app, notably horse racing, where there are daily races for you to watch, provided that you have funds in your account.

When writing this William Hill review, we were able to deposit funds via the mobile app seamlessly, and our initial Visa deposit of £10 was processed instantly via the app. You can easily transact with lots of supported payment methods via the William Hill app, including popular digital wallets like PayPal and Skrill. These have the added benefit of supporting much quicker withdrawals, with payouts made available within just 24 hours.

In the UK, we were also impressed with the bet builder option and how good it was on the app, while we were also able to access all the latest promos and offers, including the renowned odds boosts from William Hill, directly from the app. In sum, our William Hill rating for the app experience scores well.

William Hill Mobile Sports Betting
William Hill mobile sports betting options
William Hill Live Sports Betting
William Hill live sports betting options

Instant Deposits from Just £5/$5


All deposits at William Hill are instant, other than wire transfers, which can take 1-2 days to arrive in your account. When you add funds via PayPal, Visa, Mastercard, Neteller, or other popular wallets, the funds will be instantly available in your account to fund your sports bets. The table below provides an overview of the payment options supported at William Hill in the UK and Canada:

Payment methodUKCanadaMinimum depositMinimum withdrawalPayout speed
Visa£5 / $5£5 / $52-3 days
Mastercard£5 / $5£5 / $52-3 days
InstaDebit$10$53-5 days
Skrill£5 / $5£5 / $524 hours
Neteller£5 / $5£5 / $524 hours
PayPal£5 / $5£5 / $524 hours

An important thing to note, particularly towards the use of Mastercard/Visa in the UK: the rule applies for debit only, not credit cards, as per betting regulations in that market.

Quick Customer Care Via 24/7 Live Chat


William Hill has one of the best reputations in the gambling industry, which has been hard-earned over decades. One of the reasons for this is that this operator is committed to providing excellent customer service to help punters resolve a range of issues, from account opening to deposits and withdrawals. As we researched for this William Hill review, we found customer service to be up to the expected standards.

The best way to communicate with a customer service agent is via the live chat, which is available on the William Hill site 24/7. When we contacted customer support this way, the bot put us through to an agent who dealt with our issue within 20 minutes, which is not the fastest response time, but also definitely not the worse. Alternatively, you can contact William Hill on Twitter, as they have a great reputation for dealing with customer complaints via social media, or you can reach out via email – [email protected]. Currently, William Hill doesn’t provide a direct phone number.

UKGC & MGA Licences


William Hill is licensed and regulated by the UK Gambling Commission under account number 39225. As the company is based in Gibraltar, William Hill is also licensed there by the Gibraltar Gambling Commissioner, under company number 99191. In Europe, William Hill also has a licence issued by the Malta Gaming Authority – MGA/CRP/121/2006-05. Though William Hill is rumoured to be pursuing a licence in Ontario, they have not yet provided an update on when the licence is likely to be issued.

The UKGC and MGA are two of the strictest regulatory bodies in the world, meaning that William Hill has to take users’ safety and security seriously. As part of its licensing commitments, William Hill offers a raft of responsible gambling tools you can access to stay in control, while the site is protected by SSL encryption.

Lots of Ongoing Rewards for Good Value Sports Betting


When working through our William Hill reviews, we found that there is a loyalty program, but it is primarily geared towards the online casino. However, there are some excellent rewards available as you play at William Hill, with the following promotions currently available:

  • Scratch of the Day: Free play competition hosted every day, giving you the chance to win instant prizes, free bets, and odds boosts.
  • Epic Boosts: Soccer and American football fans can access an odds boost by building 3+ accumulators for European football game weeks and the NFL.
  • Acca Boost: Every time you create a football accumulator, you can access enhanced odds before placing your bet (£20 max stake applies).
  • Horse Racing Bet Boost: Choose any horse or greyhound for an odds boost every day when you place a racing bet at William Hill.

Intuitive Search Bar & Easy-to-Navigate Layout


William Hill is a fairly old-fashioned site that hasn’t changed a great deal over the years. The brand’s signature colours of blue and white are prevalent on the desktop and mobile versions of the site, and it’s reasonably easy to find your way around.

The left-hand side of the screen is where the menu is located, where you will find an A-Z list of all sports (35 in total), as well as popular site features like the in-play markets and scratch-of-the-day promotions. You can also use the search bar at the top of the screen to easily navigate to the sports or markets that you’re looking for, making it really easy to place your bets at William Hill.

If you haven’t used it before, head directly to the William Hill bet builder (Build #YourOdds) to create unique bets for some of the biggest events on the sporting calendar. You can find the bet builder via the tab on the homepage, and it’s a really intuitive feature that allows you to make multiple selections across several fixtures. Using the bet builder will enhance your overall experience of betting at William Hill, and it’s one of the site’s most impressive features.

Payment Methods
Mobile Accessibility
Android, iOS (Apple), Mobile Website
Customer Support
Live Chat, Email, Phone
Security & Licencing
VIP Promotions
VIP Club, Loyalty Program
Betting Markets
26 Sport Types: Basketball, Cycling, Dog Racing, Darts, and many more
Odds Level
88% - 94%
Special Functions
Tax-Free Promotions, Cash Out, Live Streams, Mobile Statistics
Live Betting

William Hill Sports Betting

Bet on 35+ Sports & Dozens of Markets at William Hill

William Hill Sports Selection
William Hill sports
William Hill Sports Betting
William Hill has many sports betting options

You can bet on 35 sports at William Hill, with more than 700 football markets to choose from and a host of brilliant betting options, from wagers on goal time and scorers to corners and total goals. So those looking to get in on the sports betting action on prime leagues like Premier League – William Hill is the site to bet on. William Hill also offers a range of special betting markets, with political betting and a host of novelty markets available, alongside Esports betting options and virtual sports.

The Best Odds Guaranteed

One of the reasons for high William Hill ratings is the fact that the sportsbook offers a best odds guarantee promotion. This means that you will find outstanding value when betting on all horse racing and greyhound racing in the UK and Ireland.

You can access the odds guarantee on the William Hill app and via your computer on a mobile desktop. The promotion is available to new and existing customers and is one of the main reasons to place your sports bets at William Hill.

As for other sports excluded by this promotion, you will still find competitive market odds available at William Hill for soccer, boxing, tennis, and other popular sports. Still, it’s always a good idea to shop around to find the best odds available for the event you’re planning to bet on.

50+ Live Streams & In-Play Betting Options Available

At any given time, William Hill provides 50+ streams for you to watch live, directly from your account in HD. Our William Hill sports review found that the offering of horse racing and greyhound racing streams is unmatched, while there are lots of high-quality live streams for popular team sports like football and hockey.

Accompanying the live streams are a host of in-play betting markets, giving you the chance to bet on things like the player to score the next goal or how many players you think will be cautioned in a football match. We were also extremely impressed by the bet builder tool to bring multiple selections into the same betting slip. Our William Hill test showed that this sportsbook excels as far as live streams and in-play markets are concerned.

£2,000,000 Max Payout at William Hill

In all of our reviews of the best betting sites, we consider the maximum payout offered by the sportsbook. At William Hill, we were overall impressed with the limits at stake. For example, the maximum payout available is £2,000,000 on soccer wagers, which is one of the highest limits we’ve seen in the industry. For horse racing, the maximum win is capped at £1,000,000 while the maximum win for other sports like tennis is capped at £250,000. Thus, if you are a regular high-roller whose preferred sports markets are soccer and horse racing, then you are definitely in good hands at William Hill.

William Hill Sportsbook: One of the Best in the Business

Our William Hill sports review has found that you can bet on 35+ sports at this iconic sportsbook. You can access promotions like the best odds guaranteed when betting on horse racing, and very generous win ceilings of up to £1,000,000 (horse racing) and £2,000,000 (football) are available if you’re a high roller.

We also love the fact that you can stream more than 50 events at any time from your William Hill account, either on PC or a mobile device. Overall, William Hill has earned its place as one of the best sportsbooks in the business and is a great place for sports fans this season.

Our William Hill Review: Classic Sportsbook with Great Offers in the UK & Canada

As we conclude our William Hill review, we feel like the site is packed with features that make it clear why it’s widely regarded as one of the best online sportsbooks and why we back our William Hill rating.

You can bet watch live streams, create your own wagers with the excellent bet builder, and take advantage of both welcome offers and regular promotions. You can also transact via 10+ payment methods for instant deposits and relatively fast withdrawals (1-5 days). Overall, William Hill is one of the best betting sites currently available – sign up today to bet on your favourite sports online.

William Hill Reviews FAQ

❓ Who owns William Hill?

William Hill is owned by 888holdings, the company that operates other betting sites, including 888sport and Mr Green. 888holdings purchased William Hill for £2.2 billion in 2022.   

⏱️ How long does William Hill take to pay out?

If you withdraw via an e-wallet like PayPal or Neteller, William Hill processes withdrawals in 48 hours. Most other withdrawal methods take 2-5 days.  

❌ Why have William Hill suspended my account?

William Hill may have restricted or suspended your account for a number of reasons. For instance, you may have been penalised for going against their terms and conditions or by winning too much in a short time. Contact customer support for further details.

🇬🇧 Is William Hill a UK company?

William Hill was originally a British company, and the founder was from Birmingham. Today, William Hill has its HQs in Gibraltar. 

📱 Does William Hill have live chat?

Yes, William Hill does have live chat. You can access the live chat feature 24/7, directly from your William Hill dashboard if you need to contact a member of the customer support team.

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