William Hill Review 2024: Expert Rating of This Global Sports Betting Brand

At William Hill, all bettors who create an account will be eligible to receive a welcome bonus, depending on their region.

UK customers can get started with the William Hill bonus which offers £30 in bonus bets after placing a bet of at least £10 with odds of at least 1.5. You need to use the promo code R30 when creating an account, and the free bets will be credited as 3 x £10 bets as soon as the qualifying bet is settled.

If you live in Canada, you can access up to C$500 when you create a William Hill account. When creating an account, use the promo code C500 and place a first bet of C$10 or more with odds of 1.50 or above. You can bet up to $500 as part of this promotion, and if your initial bet loses, you will get the money back as site credits, available for 30 days.

Be mindful that the promo codes listed here are subject to change, so always double check before you sign up and try to claim these bonuses.

When putting together this William Hill review, we found it extremely easy to create an account at William Hill. Here are the steps you can follow to get started:

1. Head to the William Hill Homepage
   Visit William Hill’s homepage in the UK or Canada, depending on where you live.
2. Submit your Personal Information
   Fill in the personal and contact information requested, including your name, phone number, and email address.
3. Enter the Promo Code
   If you live in the UK, enter the promo code R30 to activate the main bonus. In Canada, you need to use the promo code C500. (Don’t forget to make sure these haven’t changed at the time of your sign up.)
4. Make a Deposit
   Choose which supported payment method to use and make a deposit of at least £10 or $10.
5. Place your Bets
   Check the available markets and decide which sport to bet on. When the initial bet is settled, the bonus funds will be made available in the form of site credits.

Our William Hill test found that this is one of the most feature-rich sportsbooks in both the UK and Canada, with an array of brilliant features. The table below indicates what you can expect from William Hill in the UK and Canada:

As you can see, the regional sportsbooks match up mostly evenly, with the main exception being that Canada doesn’t currently offer a bet builder feature.

The William Hill mobile app is free to download in the UK and Canada and is available on both iOS and Android. William Hill is one of the best betting apps on iOS, with a hugely impressive score of 4.7/5.0 on the Apple Store.

Though it doesn’t rank as highly on Google Play, it’s still one of the best betting sites for Android phone users. Specifically, we love the way the app is designed, as you can easily track your bets on one side of the screen while accessing the in-play data centre on the other. You can even access a wide range of live streams on the William Hill app, notably horse racing, where there are daily races for you to watch, provided that you have funds in your account.

When writing this William Hill review, we were able to deposit funds via the mobile app seamlessly, and our initial Visa deposit of £10 was processed instantly via the app. You can easily transact with lots of supported payment methods via the William Hill app, including popular digital wallets like PayPal and Skrill. These have the added benefit of supporting much quicker withdrawals, with payouts made available within just 24 hours.

In the UK, we were also impressed with the bet builder option and how good it was on the app, while we were also able to access all the latest promos and offers, including the renowned odds boosts from William Hill, directly from the app. In sum, our William Hill rating for the app experience scores well.

William Hill mobile sports betting options

William Hill live sports betting options

All deposits at William Hill are instant, other than wire transfers, which can take 1-2 days to arrive in your account. When you add funds via PayPal, Visa, Mastercard, Neteller, or other popular wallets, the funds will be instantly available in your account to fund your sports bets. The table below provides an overview of the payment options supported at William Hill in the UK and Canada:

An important thing to note, particularly towards the use of Mastercard/Visa in the UK: the rule applies for debit only, not credit cards, as per betting regulations in that market.

William Hill has one of the best reputations in the gambling industry, which has been hard-earned over decades. One of the reasons for this is that this operator is committed to providing excellent customer service to help punters resolve a range of issues, from account opening to deposits and withdrawals. As we researched for this William Hill review, we found customer service to be up to the expected standards.

The best way to communicate with a customer service agent is via the live chat, which is available on the William Hill site 24/7. When we contacted customer support this way, the bot put us through to an agent who dealt with our issue within 20 minutes, which is not the fastest response time, but also definitely not the worse. Alternatively, you can contact William Hill on Twitter, as they have a great reputation for dealing with customer complaints via social media, or you can reach out via email – [email protected]. Currently, William Hill doesn’t provide a direct phone number.

William Hill is licensed and regulated by the UK Gambling Commission under account number 39225. As the company is based in Gibraltar, William Hill is also licensed there by the Gibraltar Gambling Commissioner, under company number 99191. In Europe, William Hill also has a licence issued by the Malta Gaming Authority – MGA/CRP/121/2006-05. Though William Hill is rumoured to be pursuing a licence in Ontario, they have not yet provided an update on when the licence is likely to be issued.

The UKGC and MGA are two of the strictest regulatory bodies in the world, meaning that William Hill has to take users’ safety and security seriously. As part of its licensing commitments, William Hill offers a raft of responsible gambling tools you can access to stay in control, while the site is protected by SSL encryption.

When working through our William Hill reviews, we found that there is a loyalty program, but it is primarily geared towards the online casino. However, there are some excellent rewards available as you play at William Hill, with the following promotions currently available:

• Scratch of the Day: Free play competition hosted every day, giving you the chance to win instant prizes, free bets, and odds boosts.
• Epic Boosts: Soccer and American football fans can access an odds boost by building 3+ accumulators for European football game weeks and the NFL.
• Acca Boost: Every time you create a football accumulator, you can access enhanced odds before placing your bet (£20 max stake applies).
• Horse Racing Bet Boost: Choose any horse or greyhound for an odds boost every day when you place a racing bet at William Hill.

William Hill is a fairly old-fashioned site that hasn’t changed a great deal over the years. The brand’s signature colours of blue and white are prevalent on the desktop and mobile versions of the site, and it’s reasonably easy to find your way around.

The left-hand side of the screen is where the menu is located, where you will find an A-Z list of all sports (35 in total), as well as popular site features like the in-play markets and scratch-of-the-day promotions. You can also use the search bar at the top of the screen to easily navigate to the sports or markets that you’re looking for, making it really easy to place your bets at William Hill.

If you haven’t used it before, head directly to the William Hill bet builder (Build #YourOdds) to create unique bets for some of the biggest events on the sporting calendar. You can find the bet builder via the tab on the homepage, and it’s a really intuitive feature that allows you to make multiple selections across several fixtures. Using the bet builder will enhance your overall experience of betting at William Hill, and it’s one of the site’s most impressive features.