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Unibet Review 2024: A Detailed Review by Our Betting Experts

Getting to Know A World Renowned Sportsbook

Mike McKean
Fact checked by: Dave Kuzio
Last Updated on 25.06.2024

Not only is Unibet a trusted and renowned name in the global sports betting market, but it’s also one of the longest standing ones. It’s licensed to operate in multiple jurisdictions, which we’ll explore further in our comprehensive Unibet review.

Unibet is perhaps best known for its selection of betting options, including both futures and in-play markets. These markets are competitively priced too, while there’s an array of new and generous bonus offers (especially for new customers). Our Unibet rating is also positively impacted by some exceptional odds boosts, so let’s take a closer look at what’s on offer!

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Unibet Pros and Cons
  • A wide range of betting markets
  • Competitive odds
  • Generous promotions and odds boosts
  • An inconsistent cash out feature
Unibet Sports Bonus
$100 Second Chance Bet
T&Cs apply, 21+
Bank Transfer
Bet Selection
Basketball, Cycling, Dog Racing, Darts, Football, Handball, Horse Racing, Motor Sport, Rugby, Tennis, Volleyball, Ice Hockey, Esports, American Football, Baseball, Golf, Cricket, Badminton, Table Tennis, Boxing, Mixed Martial Arts, ESport League of Legends, ESport DotA, ESport Valorant, ESport Counter-Strike, Alpine skiing, Aussie Rules, Snooker, Biathlon, Cross-country Skiing
Gaming Licence
MGA - Malta Gaming Authority
Withdrawal Time
0 – 7 Days
Support Types
Live Chat, Phone, Email Support

Unibet Sports Review of Welcome Bonuses- Different Packages for Alternative Markets


During the course of our Unibet review, we found that different welcome bonuses are available in different countries, as is common at many of the top betting sites. For example, US customers can claim a $50 second-chance bet when they register for an account, whereas those in the UK can receive up to £40 back in bonus funds if their first sports bet loses. As you can see, these bonuses only apply to losing bets and doesn’t automatically guarantee a bonus from the onset.

That’s not the case in Canada though; Canadian players can access a Unibet bonus that consists of a 100% first deposit match up to $50. However, it should be noted that although Unibet is one of more than 60 licensed sportsbooks in the province of Ontario, due to licensing restrictions, Unibet welcome bonuses cannot be promoted in this specific region. Similar regulations are in place for its site in Australia. Here’s a final summary of the available Unibet welcome bonuses:

RegionWelcome BonusMinimum DepositTerms and Conditions
🇺🇸USA Second-Chance Sports Bet up to $50$10A protected bet worth up to $50 (Wagering rules vary from 1x-3x, depending on your state). Is awarded as a refund within 72 hours of your first bet losing.
🇬🇧UKGet up to £40 if Your First Bet Loses (and £10 Casino Bonus)£5Get between £10 and £40 back in the form of a free bet if your first wager loses. Qualifying bets must be placed at odds of 1.40 or greater. Wagering requirements of 3x the bonus.
🇨🇦Canada100% First Deposit Match up to $50 (and £10 Free Bet)CAD$2Get Between $2 and $50 back in the form of a free bet if your first sports wager loses. Wagering requirements of 3x the total bonus value are applied.

Generally speaking, Unibet’s T&Cs allow you to withdraw £100,000 or an equivalent amount per calendar day.

Registering with Unibet: A Quick and Simple Process


It’s interesting to note that you may also be able to access a choice of welcome offers when you sign up for a Unibet account, depending on what offers are still available by the time you start the process. Check out our easy step-by-step signup guide below:

  1. Hit ‘Join Now’
    To start your Unibet journey, click through the ‘Join Now’ tab in the top right-hand corner of the homepage. This will immediately open up a new screen and let you choose your preferred bonus option.
  2. Select Your Bonus
    The list of available welcome offers will vary from one jurisdiction to another. Make your choice and hit ‘Create Account.’
  3. Enter Your Personal Details
    You’ll then be taken to a new screen, where you can enter your personal details. This information is used by Unibet to verify your identity, with key datasets including your name, date of birth and physical address. You’ll also need to enter an email and secure password before checking your info and accepting Unibet’s terms and conditions. Then hit ‘Join’.
  4. Make Your First Deposit
    If you enter your personal details accurately and honestly, your identity should be verified immediately. This enables you to credit your account straight away, and the speed of this process contributes positively to our Unibet rating. At this stage, you simply need to choose your preferred payment method and enter your deposit amount (which should meet the minimum requirement if you want to receive the bonus).
  5. Place Your Bets
    You can credit your account via Visa, Mastercard and bank transfer, while all deposits are processed immediately. Once your cash and bonus balances have been updated, you can browse the available sports categories and markets and start wagering.

What to Expect at Unibet as a Sports Bettor


Our Unibet review found that this operator is a solid all-rounder, and one that covers most bases in terms of its welcome offers, existing customer promotions and live streaming facilities. We also carried out our Unibet test across all jurisdictions, to see how the brands offering varied from one country to another. Here are some of the key features you can find at Unibet:

USUKCanadaOntario CanadaAustralia
Welcome Bonus
Existing Promos
In-Play Betting
Mobile App
Odds Boosts
Live Streaming
Live Chat
Responsible Gaming Tools
Audio Commentary

The Unibet App - Available on iOS and Android


You’ll find native Unibet app software on iOS and Android, which is generally easy to use and responsive. The Unibet app ratings on iOS and Android are 4.0 and 3.6 respectively, with the latter affected by concerns over occasionally slow payouts and the process for cashing out bets. Of course, you don’t need to download the Unibet app if you don’t want to. We found that the Unibet platform is perfectly responsive via a mobile browser on iOS and Android devices.

Overall, however, the Unibet app is incredibly easy to access and download directly through your chosen app store. It also replicates the desktop betting experience, with bonuses and promotions located conveniently above the fold and the available betting markets available through drop-down menus. The top two menus also make it easy to navigate popular and real-time markets, while you can use the show/hide function at the bottom of the page to optimise screen space at all times. This Unibet review also found that the app’s functionality had been improved considerably when compared with previous versions.

Unibet mobile sports betting
Unibet mobile sports betting options
Unibet Sports Betting Mobile
Unibet mobile betting bonuses

Payments at Unibet - How to Credit Your Account


Once again, you’ll find that the available range of payment options varies from one jurisdiction to another. For example, while Canada and the US allow the use of credit cards, this banking method is banned in the UK and Australia. No serious Unibet review would be complete without analysing this data in detail, which is why we have introduced some of the most popular payment methods below.

Broadly speaking, payment options including bank transfer (via Trustly), Visa debit, Skrill and Neteller are widely available across multiple jurisdictions, while you can also credit your account and process withdrawals using Apple Pay. Typically, ewallet and Visa debit transactions will be completed within 12 hours and three working days respectively, although these times can occasionally be impacted negatively during periods of high demand. Deposit and withdrawal limits also vary from one jurisdiction and payment method to another, with Unibet in Canada enabling you to credit your account for as little as CAD $2.

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How’s the Service and Support at Unibet?


While we’ve discovered some Unibet reviews that raise concerns about customer service, we found this to be excellent even when compared to rival brands on the market. During our own Unibet test, there was a technical issue with the deposit page, but this was articulated clearly and regularly updated. You can access an interactive live chat feature 24/7 here too, simply by clicking through the ‘Help Centre’ icon on the right-hand side of the screen. We were connected with an agent in less than two minutes, while the Help Centre resource also includes a helpful list of FAQs.

Customer Service Unibet
Available Languages: English, Spanish, German, French, Italian, Russian, Polish, Dutch, Swedish, Danish, Portuguese, Norwegian, Romanian, Finnish, Hungarian, Greek
Email: [email protected]
Telephone: + 356 2133 3532

This makes it easier to resolve queries quickly and without contacting an agent, as does the engaged ‘Community’ feature. If you want to raise more complex queries, you can do so using specific contact forms for customer service and technical issues. You can also send a general email to [email protected], while you’ll usually receive a personalised response within 24 hours. You can also make contact using a toll-free phone number in some jurisdictions (such as the UK), while our Unibet review found that the agents were courteous and helpful when dealing with queries.

Is Unibet Licenced and Secure? Here’s What We Found


The Unibet site is currently owned and operated by Platinum Gaming Limited, which is headquartered at Sovereign Place in Gibraltar. Because of this, it has full licensing from both the UK Gambling Commission and the Gibraltar Gambling Commission. It’s licenced by the UKGC under account number 45322, while its Gibraltar accreditation includes the licence numbers 091 and 092. The brand is also licensed to operate in Ireland under the number 1013174.

These are all highly trusted, tier one authorities, while the site is also regularly audited by eCOGRA. It boasts 128-bit SSL encryption to help safeguard payments and financial information too. During the signup process, Unibet usually verifies your age and identity automatically in the background, although you may have to provide documentation (including photo ID) before processing your first withdrawal in some instances.

In terms of responsible gambling, our Unibet review uncovered a number of helpful tools, including reality checks, deposit limits and self-exclusion (through GamStop). You can also test your own unique gambling profile at Unibet, which helps you to understand your behaviour and potentially identify issues ahead of time.

MGA - Malta Gaming Authority
New Jersey (US)
UKGC - UK Gambling Commission
Australia’s Northern Territory
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Significant Rewards and Existing Player Bonuses at Unibet


Bonuses from online betting sites provide good value, and existing players can access a range of ongoing promotions at Unibet. In terms of recurring bonuses, Unibet offers cashback across all verticals at present, including 5% on all sports betting activity.

There’s also a new and comprehensive ‘Bet Builder’ feature at Unibet, which is available across all of Europe’s big five football leagues and unlocks exciting markets and offers incredible potential through combination wagering. Lastly, for those who enjoy participating in social betting like fantasy football, Unibet has its own league.The table below provides a summary of Unibet’s ongoing promotions currently available to sports bettors:

Bonus TypeDescriptionKey Terms and Conditions
5% Cashback OfferAccess 5% cashback on losing sports betsCashback on your original stakes is credited to your account weekly (free bets, winnings and bonuses not included). Opt-in to participate in the bonus.
New Bet Builder FeatureAccess new rewards and enhanced odds through combination bettingAvailable across various sports and leagues, including Premier League, La Liga, Serie A and Ligue 1. Includes a maximum of 12 selections with no minimum odds.
Unibet Fantasy LeagueCreate a fantasy football team for your chance to win weekly prizesThe Premier League fantasy game at Unibet is free to enter and has a total prize pool of 50,000 EUR. You can compete to place on the leaderboards for monthly, half-season and full-season prizes.

How Does Unibet Look, Feel and Perform?


While some Unibet reviews have raised concerns about slow payments and cash out availability, the operator excels when it comes to usability and website performance. Certainly, the site loads incredibly quickly, while you can easily access the ‘Sports’ tab from the horizontal menu at the top of the screen. This introduces an incredibly intuitive and slick sports betting interface, with different markets and live streaming options located above the fold. Then, you’ll find that top picks and the most popular markets take precedence towards the top of the page, just beneath a scrolling horizontal sports category menu.

$100 Second Chance Bet
Payment Methods
PayPal, PayNearMe, Play+, Skrill, and many more
Mobile Accessibility
Android, iOS (Apple), Mobile Website
Customer Support
Live Chat, Email, Phone
Security & Licencing
MGA - Malta Gaming Authority
VIP Promotions
VIP Club, Loyalty Program
Betting Markets
30 Sport Types: Basketball, Cycling, Dog Racing, Darts, and many more
Odds Level
84% - 92%
Special Functions
Tax-Free Promotions, Cash Out, Live Streams, Mobile Statistics, Mobile Live Streams
Live Betting

On the left hand side of the screen, there’s also a vertical menu which highlights a full list of sports categories and daily odds boost selections. It’s from here that you can compare prices and select your chosen markets, while clicking on preferred selections and outcomes instantly populates a betslip in the bottom right hand corner of your display. It’s then incredibly easy to build both single and combination wagers, while you can also enable cashout at this stage of the process. Overall, our Unibet review found that the site’s performance compared favourably to competing brands, especially in terms of intuitive navigation and load speeds.

Unibet Sports Betting

How Many Sports are Covered at Unibet?

Unibet Sports Racing Betting
Unibet horse racing betting
Unibet Sports
Unibet is a top rated sportsbook

There are in excess of 30 betting markets in play at Unibet, which all together represent thousands upon thousands of bets available. Mainstream sports are widely available here, with football, American football, basketball, ice hockey, and darts particularly well represented in numbers. The most popular sports will be listed first in the side bars: Premier League, La Liga, Serie A, Tennis and NBA.

We are also impressed with the esports offering at Unibet, as you can place numerous bets on games like Valorant, Dota 2, and League of Legends, while there are also options for virtual sports betting at Unibet when there is no live action available. There were even betting options available for TV and novelty markets for those interested in arts and media betting.

Horse Racing
Horse Racing
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Odds and Pricing - How Does Unibet Compare?

Another key finding from our Unibet sports review was the highly competitive odds, which definitely compare well in the market despite the in-built house edge or ‘vig’ that’s applied to each sports wager. With Unibet’s vig for recent 1×2 matches within La Liga dropping as low as 3.22%, we could tell that this sportsbook is certainly giving their competitors a run for their money. You can access decimal odds at Unibet too, with this straightforward format indicating how much you could potentially win for every £1 wagered and simplifying the process of calculating implied probability.

The site’s daily odds boosts also increase the value available to bettors, while they can be applied across a broad range of sports, markets and leagues. You can browse these by clicking through the ‘Odds Boost’ tab on the left-hand side of the sports betting homepage, before deciding whether you want to incorporate relevant selections in your betslip. It wasn’t the longest selection of boost offers we’ve seen in a sportsbook, but there’s enough to spark some betting interest.

Outstanding Live Streaming at Unibet

Not only is live streaming available at Unibet, but this operator actually covers an incredible array of events and broadcasts each year. On average, you can stream more than 60,000 sports events per annum at Unibet, with football and horse racing benefitting from especially broad coverage.

This feature can also be accessed through the horizontal menu that runs along the top of the sports betting home page. When you click through the ‘Live Streaming’ tab, you can quickly browse and access the events that are being broadcast through Unibet TV, while individual streams are usually high quality and reliable. You can also live stream through the Unibet app, which makes in-play wagering more immersive than on most rival platforms.

Fighting the Limits at Unibet

When you sign up for Unibet, the minimum bet you can place is £0.10 or €0.10. If you are betting with another currency (such as USD), the minimum you can bet is $1.00. Unfortunately, Unibet does not publish information about the maximum permitted stake. When we contacted customer support, they informed us that it varies from sport to sport. Also, they said that if your bet exceeds the maximum stake permitted for the sport in question, you can lower the bet to the maximum permitted stake or request that the entire bet be accepted, even if you can’t win the full amount.

Maximum winning limits will vary by sport, like it does at most sportsbooks. This is an area where there is huge room for improvement, as the maximum threshold we found was a mere €250,000. That is most definitely not ideal for high rollers who would probably look elsewhere for more flexible ceilings. Check out the table for more details on some major sports:

SportWinning Limits
Football€100,000 - €250,000
Basketball€50,000 - €100,000
Ice Hockey€50,000 - €100,000
Tennis€75,000 - €150,000
American Football€25,000 - €50,000

As you can see, even for a major sport like American Football, the ceiling dropped to a max of €50,000, which doesn’t compete very well at all. For a full breakdown of every sport, you can check out their 82-page Sportsbook Terms and Conditions manual on their site.

Our Unibet Review in Conclusion - A Market Leader With a Great Reputation

Our Unibet review shows that this is a sportsbook to take seriously, at least in most areas. You can bet on 30+ sports at Unibet, as well as a broad selection of e-sports markets and virtual sporting events. The odds at Unibet are competitive, while you can enjoy in-play betting and live streaming via Unibet TV – there are more than 60,000 streams available throughout the year! Their biggest downfall is hands down their maximum payout limits; we would clearly appreciate much more generous payouts, at the very least on the most popular sports. Still, it’s not a bad place to start especially if you are rather new to punting and won’t be needing to cash out such high amounts.

Concluding Our Unibet Review - What Does the Brand Have to Offer?

Any Unibet review is bound to uncover the unique pros and cons of the brand, as no betting company is perfect. Still, our Unibet ratings are positive as the site is licensed, with good value odds and ongoing promotions.

Furthermore, Unibet calls on 25 years of experience as an online operator. It also boasts 128-bit SSL encryption, meaning that you can wager freely here and with genuine peace of mind. Overall, we highly recommend Unibet for both casual and experienced bettors, especially those of you who are fans of football and horse racing.

Unibet Reviews FAQ

🦺 Is Unibet safe?

It sure is! Make no mistake; Unibet is one of the best-known and regulated sportsbooks in the world, while its UKCG and Gibraltar licensing enables it to operate in jurisdictions all over the world.

⏩ Does Unibet offer fast payouts?

While some Unibet reviews have questioned payout speeds at times, this wasn’t our experience. In fact, our Unibet test revealed that most e-wallet payouts were completed within 12 hours or less, while debit card transactions were processed within three working days.

🌍 Where does Unibet operate?

As we’ve already touched on, Unibet is active in numerous global jurisdictions, including the US, UK, Canada, Ontario and Australia.

💲 Which payment options are available at Unibet?

During our comprehensive Unibet review, we found that Visa debit, Mastercard, bank transfer, Skrill, Neteller and Trustly were all widely accepted. However, you can’t use credit cards in the UK or Australian markets.

⚽ How many sports are covered at Unibet?

There are more than 30 different sports available at Unibet, including football, horse racing, basketball, boxing and tennis. You can even wager on niche disciplines such as rowing, trotting and even chess at Unibet!

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