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Sportingbet Review 2024: Expert Insights into This Established Betting Site

Discover What Sportingbet Have to Offer

Mike McKean
Fact checked by: Dave Kuzio
Last Updated on 14.07.2024

Sportingbet: What Makes it a Worthwhile Sports Bookmaker? With a growing reputation in the industry, Sportingbet has become a renowned name in the sportsbook market. We present one of the most detailed Sportingbet reviews available that fills you in on the offers, pros and cons, and sign-up information.

Sportingbet is a licensed sportsbook with over 25 years of experience. It has become a popular choice because of its accessibility and promotional offers. The company operates in a large number of countries worldwide, but what else should you know? Let us explain in our review below the features of this platform and what this could mean for your bets.

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Sportingbet Pros and Cons
  • A wide variety of markets
  • Fast payout times
  • User-friendly web and app interface
  • Lesser-known than some other sportsbooks
Sportingbet Sports Bonus
T&Cs apply, 21+
Bet Selection
Basketball, Cycling, Dog Racing, Darts, Football, Handball, Horse Racing, Motor Sport, Rugby, Tennis, Volleyball, Ice Hockey, Esports, American Football, Baseball, Golf, Cricket, Table Tennis, Boxing, Alpine skiing, Aussie Rules, Snooker, Biathlon, Cross-country Skiing
Gaming Licence
Withdrawal Time
1 – 7 Days
Support Types
Email Support

Uniquely Structured Bonus Offer for New Customers


Most bookmakers provide an introductory offer for new customers and this Sportingbet review found that they do this too. While others in the market might offer a set amount, Sportingbet presents a unique welcome package for new customers in the UK: you can complete 4 welcome challenges with different outcomes and get £20 in free bets afterwards. There‘s a possible additional £50 free bet offer, a token for an Odds Boost, and even a 20 free spins as a side casino bonus for new users. The offer can only be redeemed within a month of registering.

In Canada, if you deposit at least $10, you can receive a 100% bonus up to $150 by registering an account and depositing within 7 days of your registration, thanks to the Sportingbet welcome bonus for new customers. This offer requires wagering the initial deposit on certain odds. The 100% bonus will stay active for 14 days after it lands in your Sportingbet account and has ax2 wagering requirement. Keep an eye on your emails for any promotional codes to come through.

UK BonusCanada Bonus
4 Welcome Challenges that offer a £20 Free Bet + Optional Extras100% Deposit Match up to $150

For more insider details on how these bonuses function, be sure to check out our dedicated Sportingbet bonus review.

Quick and Easy Registration with Sportingbet


Our Sportingbet review discovered that it’s a straightforward process to sign up for Sportingbet and receive your welcome offers. Here’s a step-by-step guide to getting started:

  1. Visit the Sportingbet Homepage
    Whether you’re in the UK or Canada, head to the Sportingbet homepage to get started.
  2. Create an Account
    You are initially required to fill in your country of residence, the currency you will use, your email address, and create a password.
  3. Submit Personal Information
    The next step is to enter personal information, like your name, date of birth, your address, and mobile number for verification.
  4. Deposit into Your Sportingbet Account
    Now you can deposit a minimum of £5 (£10 via PayPal) in the UK, or $10 in Canada, by following the steps through your preferred payment method.
  5. Place Your Bets
    You’re all set to start placing bets with the amount in your account. There is no code for the promotional offer in the UK but you might receive one on the Canadian platform, which would likely be sent to your email.

Our Sportingbet Review of Key Betting Features


Although there are other heavyweights in the sports betting business, we found in our Sportingbet review that this website has plenty of features for users to enjoy. Customers in both the UK and Canada enjoy common features, including the live streaming feature on the platform, showing an array of sports that they might not have access to otherwise and contributing towards our positive Sportingbet rating, exemplified in the table below:

Product/FeatureUnited KingdomCanada
Welcome Bonus
Ongoing Promotions
Cash Out
Live Betting
Bet Builder
Odds Boost
Crypto Deposits/Withdrawals
Homepage Safe Gambling Tools
Live Streaming

On the other hand, both regional sites are lagging with respect towards the use of cryptocurrencies, and Canada could improve on its mission to support safe gambling initiatives.

Sportingbet on the Go for Android & iOS


Our Sportingbet test of their app and mobile site was comprehensive. We found that the design on both platforms is similar, but perhaps unsurprisingly, the functionality is slightly better on the app than on the mobile site. You can download the Sportingbet app free of charge on iOS and Android for use on your smartphone or tablet.

The layout doesn’t change greatly from the PC website version, which we found useful because we didn’t have to navigate the site too differently. Your user experience won’t be affected a lot by whichever platform you decide to bet from either, whether you’re in the UK or Canada. The largest difference between the mobile/app version and the desktop version is your betslip – this is on your homepage on the desktop layout but on a separate tab at the bottom of the app or mobile site. However, you will be shown your odds and potential winnings on a bar that flashes up at the bottom.

Sportingbet Mobile Betting
Sportingbet mobile sports
Sportingbet Sports Mobile Betting
Sportingbet mobile sports betting

Effortless Transactions at Sportingbet


During our Sportingbet test of depositing, we found this to be hassle-free. Other than standard bank transfers, which might take a few days to land in your betting account, you can expect all other deposits to be available immediately.

Currently, Sportingbet only transacts in GBP (£), Euros (€), and USD for some of their deposit and withdrawal methods e.g. Apple Pay. For Canadian customers, it’s possible to transact in CAD ($) through other routes.

Sportingbet doesn’t charge any fees for depositing or withdrawing. If you require more assistance or have specific questions about any deposit methods, use the live chat tool Sportingbet provides. Our Sportingbet review offers a breakdown of these transactions:

Payment MethodUnited KingdomCanadaMinimum DepositMinimum WithdrawalPayout Speed
VISA / Mastercard£5 / $10£10 / $103-7 Business Days
Apple / Google Pay£5£103-7 Business Days
PayPal£10 / $25£10 / $10Up to 24 hours
Bank transfer/wire£5 / $10£10 / $102-5 Business Days
Paysafecard£5£10 / $10Up to 24 hours
Trustly£5£101-2 Business Days
Neteller£10 / $10£10 / $10Up to 24 hours
Luxon Pay£10£10Up to 24 hours
Skrill£10 / $20£10 / $10Up to 24 hours
Interac$20$10 / $10Up to 8 hours

How to Contact the Sportingbet Team for 24/7 Support


When researching other betting site reviews, It’s not always easy to get hold of customer service contact details, but we found the details easily in our Sportingbet review.

Clicking on the ‘Contact’ option at the top of the home page redirects you to an FAQs page, where answers to the most typical queries might help you. If you click that you need more information, you’re sent to a page that provides a live 24/7 chat option, emailing, and toll-free phone numbers. You can also click on the links available for contacting their social media teams on Facebook and X (formerly Twitter).

Usefully, there is also the option to upload documents if you have a screenshot of your problem for evidence or a better explanation. Within our Sportingbet reviews, we found this to be a handy tool that boosts our Sportingbet ratings. The telephone numbers within the UK are 0800 028 0348 (toll-free) and 00350 2005 0509 (international charges apply). For Canada, the number is 1 800 246 0716, and it’s toll-free.

It’s possible to get in touch through email by sending your correspondence via the email option on this page, but it won’t display the Sportingbet email address. However, we found that there is an email address – [email protected] – for changing your account’s email address and [email protected] for general enquiries.

UKGC & MGA Licences


Sportingbet is headquartered in London, UK. The company is licensed and regulated in Great Britain by the Gambling Commission (UKGC), holding the account number 54743. Sportingbet is also licenced by the Malta Gaming Authority (MGA), and its licence number is MGA/CRP/688/201. Its operator, LC International Limited, holds its registration in Gibraltar. Their company number is 46808, and they have a registered office at Suite 6, Atlantic Suites, Europort Avenue, Gibraltar. The licensing details of this sportsbook were easy to find, making Sportingbet a transparent sportsbook for the purpose of our Sportingbet review.

The UKGC and the MGA are vigilant and strict, ensuring customers can bet safely and securely. Both entities put a heavy emphasis on the promotion of safer gambling tools to keep the customers in control. The website is also HTTPS protected so that your personal data is secure.

Rewards and Other Regular Promotions Offered by Sportingbet


Aside from the welcome offers available, our Sportingbet review found that there are other promos for regular users to access. While there isn’t a loyalty program in name, our Sportingbet sports review found there to be a few in-app and desktop promotions. Here are some of the current promotions users can access:

  • Enhanced Accas: A range of special odds on selected markets are available to get better value from your stake. These are often tailored by Sportingbet but could be worth considering for upcoming events you might have bet on anyway.
  • Best Odds: Sportingbet has created a promotion that automatically increases your odds if you place your bet early, before the odds change. For example, if you back a horse to win a UK or Irish race an hour before it’s due to start at 4/1, but the odds increase to 6/1 when the race starts, you’ll receive winnings at the 6/1 odds. This isn’t possible with a free bet stake, and there is a limit of up to £20,000 per day for each customer.
  • Emailed promotions: If you become a registered user of the Sportingbet platform, you can opt-in for exclusive promotions on upcoming events and deals that are emailed directly into your inbox.

A Classic, No-Frills Design for Simplicity


When it comes to accessibility and appearance, our Sportingbet ratings are strong. The interface is very user-friendly, with a simple-to-navigate layout for ease of use. Your bet slip is displayed on the home page, so you won’t need to investigate what choices you’ve already selected.

The range of sports that can be bet on is laid out across a bar at the top, with the most popular sports showing up first. For other sports, you can click the A-Z tab, with 42 options listed in the dropdown for the UK and 41 choices for Canada. The most popular events happening today are on the home page, but you can easily search for teams, competitions, or players if you can’t locate them there.

Some users might prefer contemporary designs, but our Sportingbet rating is good because it has decided not to rock the boat too much. While other online bookmakers are looking to modernise their layout with flashy styles, our Sportingbet review has found that simplicity can work well and cause as little confusion as possible can go a long way.

Payment Methods
Mobile Accessibility
Android, iOS (Apple), Mobile Website
Customer Support
Email, Phone
Security & Licencing
VIP Promotions
VIP Club
Betting Markets
24 Sport Types: Basketball, Cycling, Dog Racing, Darts, and many more
Odds Level
89% - 94%
Special Functions
Tax-Free Promotions, Cash Out, Live Streams, Mobile Statistics, Mobile Live Streams
Live Betting

Sportingbet Sports Betting

40+ Sports Available at Sportingbet

Sportingbet Sports Odds
Sportingbet sports betting odds
Sportingbet Sports Accas
Sportingbet Sports Accas

There are 42 options to choose from on the A-Z Sports dropdown on the UK version and 41 options on the Canadian version of Sportingbet, offering exceptional variety when compared to other sportsbooks. The most popular markets in your region are listed on the main bar on the home page, and you can easily navigate between each option without losing your way.

There are also novelty options to select from, and you can place various political bets. While Sportingbet offers the essential markets – NHL, soccer/football, NFL – you will also find several niche sports that offer fun betting opportunities, like floorball, Gaelic games, curling, and cross-country skiing, among others.

Odds Boosts at Sportingbet

The odds offered by Sportingbet are within the range of most other bookmakers, with variations depending on the sporting event. When looking at the odds for the Spanish La Liga, we saw overrounds ranging from 5.32% up to 6.59%, which is about average. We were more impressed though with the English Premier offerings where we saw the overround drop as low as 4.26%.

One feature they do promote is their ‘Odds Boost’. Should you place a better early, but the odds then increase as the event is about to start, then Sportingbet has got your back. In this case, you’ll receive the better odds despite your earlier selection. The odds boost feature is available for multiple sports, including horse racing, and it’s similar to Guaranteed Best Odds promos at other sportsbooks. As you browse the different markets, you’ll be able to easily identify which ones have gotten a boost with a little yellow tag.

In-Play Betting and Streaming Availability

The availability of live betting and streaming in the UK and Canada is decent. You can place a bet on sports as it happens and watch certain content through a live stream provided by the Sportingbet platform. As we were reviewing Sportingbet, we accessed dozens of live streams, including WTA tennis matches, EuroLeague basketball, and football matches from different leagues around the world.

For events with no live stream, at the very least there is the option of a visualised tracker of the action, which provides real-time updates. This is a great feature that helps you to keep track of your in-play wagers and means you can make the most of the live betting options offered by Sportingbet.

£250,000 Max Payout at Sportingbet

Sportingbet has a maximum payout of £250,000 per player per week, which applies to major sports like football, basketball, ice hockey, baseball, and American football. Depending on the market within those sports, you could see that limit drop as low as £100,000. Overall, this is significantly lower than many other sports betting platforms, which typically offer winning limits of up to £500,000. Frankly, this is one of the most disappointing things about the Sportingbet offer and will be off-putting to high-rollers who regularly place large sporting bets.

As for individual wagers, Sportingbet does not have any limits, per se. Rather, if you place a stake that will exceed the winning limit of £250,000, you will be notified that your current stake exceeds the limit permitted. You will be given the chance to revise your stake accordingly before placing your bet. When it comes to cumulative winnings based on multiple bets, then the sportsbook may reduce it for you.

The Final Word on Sportingbet

To conclude our Sportingbet sports review, we have found Sportingbet to be one of the best online betting sites. For a site that probably doesn’t get the recognition that other big companies in the industry do, it has a lot to boast about.

Its live streaming services passed our Sportingbet test, it provides a unique welcome offer, its Best Odds promotion offers more value, plus the app and web layouts are functional and won’t confuse users. Overall, our Sportingbet review ranks this bookmaker highly. It’s a platform with contemporary ideas, and strong features, and should offer users a straightforward gambling experience.

Our Verdict: Sportingbet is a Winner

Our Sportingbet review found that this is a sportsbook to take seriously. The four welcome challenges are a great way to kick off your betting here, while the ongoing promotions provide good value throughout the season.

The native app for iOS and Android is impressive and feature-rich, offering extensive pre-match and in-play betting options as you wager on the go. You can transact at Sportingbet with 10+ options, benefiting from instant deposits and fast payouts. Overall, Sportingbet is an excellent sportsbook to consider in the UK and Canada – sign up today to get started.

Sportingbet Reviews FAQ

❓ Who is Sportingbet owned by?

Sportingbet is owned by Entain PLC, which is listed on the LSE. The company is based in London with offices in other locations.

💰 Does Sportingbet have cash out?

Yes, Sportingbet offers cash out for placed single and multi bets, which is a good way to access winnings before your initial wager is settled. 

⌛ How long do Sportingbet withdrawals take?

Most withdrawals at Sportingbet take no longer than two business days, but some are quicker. Opt for e-wallets for the fastest withdrawal methods.

⭐ Does Sportingbet have a bonus?

Yes, Sportingbet offers a welcome bonus to new customers in the UK and Canada, as well as various ongoing promotions, as detailed in our Sportingbet review.

💳 How can I transfer money to my Sportingbet account?

You can add funds to your Sportingbet account via numerous methods, including Visa, Mastercard, Neteller, Trustly, PayPal, Skrill, and others.

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