bet365 Named Official Infotainment Partner of SSC Napoli for 2025–26 Season

bet365 Scores, a sub-brand of bet365 has teamed up with Serie A champions SSC Napoli as the Official Infotainment Partner of the club. The announcement came earlier this month with reps for both parties releasing statements to express their satisfaction.

The collaboration will run through the 2025/26 Serie A campaign, aiming to expand the franchise’s digital reach and achieve more engagement from local and international fans. Here’s everything you need to know about the partnership, as well as insight into bet365 Scores – the sports media app at the center of this strategic alliance.

‘From Napoli to the World’ through bet365 Scores

Napoli inked a partnership with bet365 Scores, a mobile app that offers real-time football results, statistics, and updates. Through this agreement, the app will deliver Napoli fans with exclusive content centered on the club. The goal is to generate an engaging experience for Azzurri fans globally, and for bet365 Scores, it’s an opportunity to connect to the vast fan base of the top Italian club. The partnership will run through the 2025/26 season and is expected to boost interaction and strengthen fan loyalty with the team.

In a statement by Napoli’s Tommaso Bianchini:

“This collaboration fits perfectly into the ‘From Napoli To the World’ strategy, which aims to make the club’s presence increasingly global, also through the offer of high-impact content for our fans. We are very happy to begin this adventure with bet365 Scores, a reality that knows how to speak authentically to football fans. We are certain that this will be a season full of satisfactions.”

A spokesperson for bet365 Scores also noted:

“Becoming the Official Infotainment Partner of SSC Napoli is a source of great pride for us. The club is an icon of Italian and international football, with an extraordinary history and one of the most passionate fan bases in the world. Through this partnership, we aim to deliver an even richer, more immediate, and engaging experience to Napoli fans, thanks to our live content, detailed statistics, and personalized notifications. We can’t wait to share a season full of excitement together.”

What is bet365 Scores?

bet365 Scores is a sports media and data platform operating as a separate branch from the bet365 sportsbook. The standalone app, known as bet365scores.it on Android, focuses on delivering instant match data and notifications, and unlike the bet365 sportsbook doesn’t offer betting or wagering services. It’s top features include:

• Live updates – The app offers real-time updates on live football scores and statistics, including ball possession, shots on goal, player performances, match results, and more.
• In-depth coverage – Data is available on all the main footballing tournaments and competitions, including the Serie A, Champions League, and more.
• Custom notifications – You can set personalized notifications for specific football matches, teams, or tournaments so you never miss a match.

This strategic partnership between bet365 Scores and Napoli is also influenced by the reality of the Italian betting legislation, which does not permit gambling advertisements. This standalone app is the brand’s way of staying in tune with its customer base without breaking the law.

Italy’s restrictions on gambling advertisement

On July 14, 2018, Italy implemented the Decreto Dignità, a legislative measure that prohibited all gambling-related advertising in sports. Under the Decreto Dignità, even shirt sponsorships are unlawful. This doesn’t mean operators no longer run in-app promotions. For context, there is still a bet365 sign up bonus; they just don’t advertise it.

In response to the ban, betting companies established media divisions that, although they are under the main group, offer no gambling services and are legally distinct. This enables them to engage with audiences while complying with regulations.

Rounding off

This partnership serves the club’s broader strategy for internationalisation, and who better than bet365, the largest global betting brand, to help them achieve this. bet365 is no stranger to betting partnerships and sponsorship deals. They’re the current sponsor of the UEFA Champions League, and the first sports betting brand to back the world’s most prestigious club football competition. Due to Italy’s strict regulation on gambling ads, it’s through sub-brands like bet365 Scores that they’re able to connect with the Neapolitan market.