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Ladbrokes Review: Assessing This High Street Brand in the Digital Age

Expert Insight to Understand the Odds, Features and Markets Available

Dave Kuzio
Fact checked by: Mike McKean
Last Updated on 25.06.2024

In this comprehensive Ladbrokes review, we run through everything you need to know about one of the most iconic betting brands in the world, to help you get started at a sportsbook that has it all.

We look at the sign-up process, offers, and odds offered by Ladbrokes and introduce you to the key features that help this site to stand out from the crowd. Read on for all the details that you need to know about why this is one of the best sportsbooks in the business and worth signing up for.

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Ladbrokes Pros and Cons
  • UKGC licence
  • Bet Builder option
  • Good value accumulators
  • No credit card payments
Ladbrokes Sports Bonus
T&Cs apply, 21+
Bet Selection
Basketball, Cycling, Dog Racing, Darts, Football, Handball, Hockey, Horse Racing, Motor Sport, Rugby, Tennis, Volleyball, Ice Hockey, Esports, American Football, Baseball, Golf, Cricket, Badminton, Table Tennis, Boxing, Mixed Martial Arts, ESport League of Legends, ESport DotA, ESport Counter-Strike, Aussie Rules, Snooker
Gaming Licence
Withdrawal Time
1 – 5 Days
Support Types
Live Chat, Phone, Email Support

Bet £5 for £20 in Free Bets as a New Ladbrokes Customer


The new customer bonus at Ladbrokes is easy to access and offers good value. When you create an account and bet £5, you will receive £20 in free bets. The free bets will be issued as 4x £5 bets that you can use on any sport.

You need to bet on a market with odds totalling 1/2 or greater to qualify for this offer, and when available, the free bets will be in your account for a total of seven days. You can claim the welcome bonus on mobile or desktop, as is the case with many bonuses at betting sites. We fully recommend that you check our Ladbrokes bonus review to get the full scoop on the terms and conditions of this offer.

Create a Ladbrokes Account in 4 Simple Steps


Before working on this Ladbrokes review, we created an account at the sportsbook to test it out for ourselves. We found the process to be exceptionally straightforward, and you can get started by following these four simple steps:

  1. Visit the Ladbrokes homepage. Head to the Ladbrokes homepage and click the “Join” button in the top right of the screen.
  2. Create an account. When prompted, select your country of residence, add your email address, and create a unique user ID and password.
  3. Make a deposit. Complete the sign-up process and head to the payment page to add funds to your Ladbrokes account.
  4. Place a bet. Choose which sport to bet on and place a qualifying bet of £5 to trigger the welcome bonus that will add 4x £5 free bets to your account.

Variety of Sportsbook Features to Look Out For


While writing our Ladbrokes reviews for key areas, we were impressed by the number of features available at the site. You can access these features in the UK, but Ladbrokes is also available in dozens of global markets, including the Isle of Man, Gibraltar, Jersey, Republic of Ireland, Argentina, Barbados, Ghana, Malta, Netherlands, Nigeria, and Tanzania, among others. Here are some of the features you can use at Ladbrokes all around:

Bet Builder
Cash out
Responsible gambling tools
Welcome bonus
Ongoing promotions
Virtual sports
Free-to-play promos
Live streams (Some restrictions)
In-play betting
Odds boosts

Highly Rated iOS & Android App


A key aspect of our Ladbrokes review is how the site performs on mobile devices. If you don’t want to take up precious memory on your smartphone or tablet, you can access Ladbrokes directly from a mobile browser. Simply head to the homepage and sign in each time you wish to place a bet. You can easily live stream sports this way, and you can even place in-play bets directly from your mobile browser.

If you prefer betting on a native app, you can download the Ladbrokes app for iOS or Android. On Google Play, Labdrokes has a rating of 4.1 from more than 18,000 reviews, which is a pretty decent score. On the other hand, the app scores 3.1 from 3,000+ reviews on iOS, so you might want to stick to the mobile site if you’re an iPhone user. Despite this, in our experience, we found the app to be intuitive and easy to navigate. It was particularly easy to search for specific sports, while the quality of the live streams was impressive. Ultimately, if you bet on the go, Ladbrokes is a good sportsbook to consider.

Ladbrokes acca
Ladbrokes mobile sports betting
Ladbrokes best racing odds
Best horse racing odds guaranteed at Ladbrokes

10+ Payment Methods Found during Our Ladbrokes Reviews


While writing our Ladbrokes review, we found 10+ supported payment methods available. As a UK-licenced platform, you cannot deposit on Ladbrokes with a credit card, but debit card methods are supported.

PayPal, Skrill, Neteller and Trustly payments are supported, while you can also process a bank transfer if you prefer. If you’re betting on your phone or tablet, you can add funds to Ladbrokes via Google and Apple Pay. The table below provides an overview of the supported payment methods at Ladbrokes in 2023:

Payment methodDepositWithdrawalFeesLimits
Google Pay0%Deposit: £5 / £5,000
Withdrawal: £5 / £5,000
Apple Pay0%Deposit: £5 / £5,000
Withdrawal: £5 / £5,000
PayPal0%Per transaction (deposits & withdrawals): £5 / £12,500
Visa/Mastercard0%Minimum deposit: £5
Minimum withdrawal: £5
Withdrawals: Unspecified
Bank Transfer0%Minimum deposit: £10
Maximum withdrawal: £500,000

One of the easiest ways to transact at Ladbrokes is via Apple and Google Pay, which both have limits of £5,000 for daily withdrawals. You can also withdraw money via Visa, Mastercard, PayPal, Neteller, and Skrill.

If you land a big win at Ladbrokes, the best option is a bank transfer, with withdrawals capped at £500,000. Just be mindful that withdrawals via bank transfer tend to take much longer than other payment methods, so you may need to wait up to ten days to access your winnings.

Twitter, Phone Support & Helpful FAQs at Ladbrokes


As we worked our way through our Ladbrokes review, we contacted the customer support team on several occasions. To get help, you need to navigate to the “Help & Contact” centre. Here, Ladbrokes lists a host of helpful articles that might be able to help you, including deposit and withdrawal information and live betting FAQs, among others.

While there is no live chat, the easiest way to get real-time support for an issue is via X (formerly Twitter), and you can reach out directly to @LadbrokesCare. If you wish to speak to a customer service agent directly, you can call Ladbrokes support on any of the following numbers:

  • UK: 0800 731 6191
  • Outside the UK: +44 208 429 7971
  • Singapore: +800 8000 2828/4848

Highly Regulated Site with UKGC Licence


Ladbrokes is regulated by the UK Gambling Commission under account number 54743. The UKGC is the strictest regulatory body in the world, with guidelines and protocols that ensure that licenced sites protect bettors from problem gambling. As a result, you can access a raft of responsible gambling tools at Ladbrokes, including time and deposit limits that you can adjust according to how much you wish to spend.

To use the suite of responsible gambling tools, navigate to the “safer gambling” tab at the top of the screen and work your way through the tools available. You can also read some helpful tips to help you stay in control and access further sources of help recommended by Ladbrokes. Furthermore, Ladbrokes employs site-wide SSL encryption to protect your personal and financial information.

Odds Boosts & Regular Ongoing Promotions for Good Value Sports Betting


When working on our Ladbrokes sports review, there wasn’t any loyalty program available to sports bettors, but you can access other promos to boost your bankroll as you bet. We were really impressed with the quality of ongoing promotions available, which are specifically brilliant for horse racing fans. Take a quick look at some of the following ongoing promos currently available:

  • Extra Place Races: Every week, Ladbrokes selects specific races in the UK & Ireland to offer additional places (typically up to fourth) for each-way bets. An important term to highlight here is that qualifying bets can only be placed after 3pm the day before the event.
  • Best Odds Guaranteed: For all UK & Irish horse races, Ladbrokes offers to pay out the best price if the odds change in the lead-up to the race, should your horse place or win. Like the Extra Place Races, there are time constraints, and this will only apply to bets on same day events, placed after 8am.
  • 100k Guaranteed Placepot: You can also enjoy tote betting at Ladbrokes, which sees you join a betting pool to win a share of £50,000 during the week and £150,000 at the weekend.
  • The Ladbrokes 5-A-Side: This promo is also popular, which is a unique way to bet on football for your chance to win a share of prizes. It involves picking your formation, player and stats and building a team. Ladbrokes offers a short helpful guide to walk you through the key steps.

Ladbrokes customers can also access a raft of odds boosts and other good value promotions throughout the season, so be sure to regularly check their promotions page.

Iconic Red & White Graphics on Easy-to-Navigate Site


As one of the world’s most recognisable sports betting brands, Ladbrokes’ use of red and white is easy on the eye. When writing our Ladbrokes review, we were also impressed with how easy the site is to use. You can find all of the available sports and markets listed on the left-hand side of the screen in an A-Z format, while a horizontal bar runs across the top of the screen with lots of popular markets.

Your active bet slip is to the right of the screen and is automatically populated when you make selections, which makes it really easy to monitor your current bets. One thing that would improve the site is a search bar, but it’s not enough to negatively affect our Ladbrokes rating too severely.

Payment Methods
Mobile Accessibility
Android, iOS (Apple), Mobile Website
Customer Support
Live Chat, Email, Phone
Security & Licencing
VIP Promotions
VIP Club
Betting Markets
27 Sport Types: Basketball, Cycling, Dog Racing, Darts, and many more
Odds Level
87% - 95%
Special Functions
Tax-Free Promotions, Cash Out, Live Streams, Mobile Statistics, Mobile Live Streams
Live Betting

Ladbrokes Sports Betting

40+ Sports, Specials, & Markets

Ladbrokes odd boost
Free daily odds boost
Ladbrokes sports bonus
Ladbrokes new customer offer

Variety is the spice of life at Ladbrokes, with more than 40 sports to bet on. You can bet on all of the major sports like football, cricket, and tennis, but there are also markets for obscure sports like Gaelic football, water polo, and handball.

We also love the special markets offered by Ladbrokes, enabling you to bet on things like reality TV shows, politics, and a host of virtual sports that play throughout the year. Use the A-Z list on the Ladbrokes homepage to find the sport you’re looking for, or find the most popular sports with individual tabs at the top of the page. With each sport segmented into matches, in-play, competitions, outrights and specials,you certainly won’t be disappointed by the variety on offer.

Brilliant Odds Boosts Available at Ladbrokes

Ladbroke offers some of the best odds value we’ve seen lately, but this naturally varies by sport and market. For instance, moneyline markets for the NFL quoted the house vig as low as 4.17%. On the other hand, when we checked the edge for some English Premier League matches, it went up to approximately 5.5%-6.5%. So you’ll want to shop around on the site and peruse different sports before settling on any bet to find the best value.

We’ve already mentioned the Best Odds Guaranteed promo for horse racing fans, but there are also other Ladbrokes odds promotions worth checking out. Ladbrokes’ “Boost That Bet” promo offers regular odds boosts for some of the biggest sporting events, from football to rugby. Ladbrokes also regularly offers boosts for accumulators. You can boost, track, and receive free bets back when you place 5+ accas at Ladbrokes, and regular boosts are available to customers in the UK and Ireland to offer better value.

Dozens of In-Play Markets & Live Streams

Each time we visited the Ladbrokes site for this review, we found dozens of live streams available, including live football, horse racing, and tennis matches. You can watch live streams by heading to your account dashboard, and as long as you have funds available in your account. There you will be able to see how many in-play selections are available as well as upcoming ones to watch out for. At the time of our review, there were at least 200 on the horizon.

Then, you can place in-play bets while watching the action unfold. Ladbrokes has one of the best selections of in-play markets, with 30+ betting options available for football games, including over/under goals, total goals exact, and correct score at half-time and full-time, among others.

Bet from £0.10 and Win Up to £1,000,000 on Horses and Football

The minimum wager accepted at Ladbrokes is £0.10 or the currency equivalent, depending on your location. This is ideal for casual bettors and lets you start without breaking the bank. Like most sportsbooks, Ladbrokes puts a cap on the amount that you can wager. We couldn’t find this information on the Ladbrokes website, and when we contacted customer support, they weren’t forthcoming with the information, stating that it varies from sport to sport and customers are notified if they exceed the stake limits. This isn’t particularly helpful and is something that you should be aware of if you’re planning a big sports bet at this bookmaker.

Despite this, there is much more information listed on their maximum payouts. We saw a lot of variation based on sport and market, and while high limits are not inclusive of all major sports, Ladbrokes will be a good place if you’re a soccer or horse racing diehard. Check out the max limits of some common sports in our table:

SportMax Win Limit
Horse RacingUp £1,000,000
Greyhound RacingUp to £500,000
FootballUp £1,000,000
GolfUp £500,000
Tennis, Cricket, Darts, Rugby, SnookerUp to Up £100,000

If you are looking for particular limits for events, leagues, or more niche betting, review the terms and conditions for more details.

Rounding Up Our Ladbrokes Sports Review: An Iconic Betting Site Offering Good Value

Ladbrokes is a sports betting platform that has earned its reputation as one of the best betting sites in the business. You can access good value odds (so long as you do your due diligence between sports and markets), ongoing promotions, and lots of site features for in-play betting, all of which just might help you take advantage of some high win limits. Sign up today and get started at Ladbrokes for unrivalled online sports betting opportunities.

Ladbrokes: Regulated, Secure, and Good Value for Sports Fans

In bringing this Ladbrokes review to a close, we recommend the site as one of the leading sportsbooks in the world, with a solid welcome bonus, good ongoing promotions, and strong licensing credentials.

Though Ladbrokes doesn’t offer the widest selection of payment methods, the site’s security, licence, and mobile performance more than make up for it and ensure our Ladbrokes rating remains high. Create an account at Ladbrokes today to kickstart your sports betting journey at one of the very best in the business.

Ladbroke Reviews

💰 Does Ladbrokes payout?

Yes, Ladbrokes does pay out. You can expect most withdrawals to arrive in your account in between 1-5 days, depending on the method that you use. 

⭐ Why is Ladbrokes better?

As shown throughout this Ladbrokes review, it is one of the most trusted sports betting sites around, with strong licensing credentials and great value promotions, both of which are factors that have added to our Ladbrokes rating.

❓ Does Ladbrokes affect credit score?

Gambling activity is not reported to any major credit bureau, so the act of gambling at Ladbrokes will not directly affect your credit score.

💸 Can Ladbrokes refuse to pay out?

Ladbrokes will not refuse to pay your winnings, but they only pay out up to a specific ceiling. You should always check this before creating an account at a sports betting site. 

❌ Why does Ladbrokes suspend cash out?

Ladbrokes suspend cash out options when a significant event happens during a match, which may affect the score or outcome. Once the event is over, the cash out value will be updated. 

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