Why Choose Live Betting Sites?
Betting has been around for quite a long time, historically speaking, and so has traditional in-person live betting for that matter. However, being physically present at all your favourite matches to place wagers is certainly not feasible for most. So if you are looking for a way to make your sports betting experience more interactive and engaging online, then live betting sites might be for you, offering many dynamic perks, such as:
- Active in-play betting
- Opportunities to exercise rapid thinking skills
- Access to live-streaming
- Freshest odds and stats
- Early payouts
If you think live betting sites sound up your alley, then keep on reading!
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The Best In-Play Betting Sites Right Now
Whether you’re a football fan or enjoy watching obscure sports like floorball and cross-country skiing, you can enjoy live betting at some of the best in-play betting sites in the business. Here are the three of the best in-play betting sites to get started today:
bet365 – Best All-Round Live Betting Site


- 15+ sports with live streams
- Hundreds of in-play markets
- Full and partial cash out available
- Good selection of Esports & virtual sports
- Not the quickest customer support
- Some accumulator restrictions
bet365 has earned its place as one of the world’s best in-play betting sites. When you arrive at the bet365 homepage, navigate from “sports” to the “in-play” tab at the top of the screen to browse the incredible number of live streams currently available.
At the time of writing, there are 15+ sports available to live stream, including mainstream sports like football, tennis, and cricket. But there are also several niche sports to watch and bet on live, including virtual sports, Esports, and handball. You can also take advantage of the huge number of horse races and greyhound events offered by bet365.
The layout of the bet365 in-play tab makes it so easy to find the markets that you’re looking for. Select the sport that you want to bet on from the horizontal bar, and bet365 will provide you with details of the available markets for each sport, including things like match winner, handicaps, totals, and props.
If there is a live stream available for the fixtures displayed, a TV icon will show next to the odds, and you can click on it to watch for free. If not, you can access the bet365 in-play data centre, which provides real-time updates that are extremely useful for managing your in-play bets.

Unibet – Incredible Live Streaming


- Live streams via Unibet TV
- Streams of major events offered
- Mobile streaming available via Unibet app
- Hundreds of in-play markets
- Lack of niche sports
- Limited customer support options
Unibet is one of our favourite live betting sites because of the exceptional live streaming service offered by Unibet TV. When you visit the Unibet TV platform, you are presented with a list of live streams that are available to watch today, which makes it one of the best sportsbooks for finding what you’re looking for.
All fixtures are listed in your local time, and you can choose which fixtures to watch and bet on. At the time of writing, there are 50+ live sporting events scheduled for the rest of this day, including UEFA football, KBL basketball, and European Tour golf. You can plan the rest of your week at Unibet TV, as all upcoming events are also listed, so you can decide ahead of time which events you would like to place live bets on.
We are also extremely impressed with the in-play match centre provided by Unibet. If no live stream is available, you can watch the action unfold on the in-game tracker, which shows you exactly what is happening in real-time. Unibet offers a selection of in-play markets that you might be interested in next to the game tracker or live stream, but you can also choose your own markets via the search bar above.
There’s also a brilliant bet builder to take advantage of, which you can use to bring multiple selections together to improve your odds. Overall, Unibet’s live offering means that it is one of the best cash out betting sites in the business, though you need to deposit at least £10 into your account to watch streams of your favourite sports.
Betway – Excellent In-Play Bet Builder


- Free bet club ongoing promotion
- Lots of in-play betting options
- Betway boosts for major events
- Good selection of live streams
- Not the widest selection of payment methods
- Lower welcome bonus than competitors
Betway is regarded as one of the best live betting sites thanks primarily due to the excellent in-play bet builder at your disposal. When you navigate to the “in-play” tab on the Betway homepage, you can select a sport from the horizontal menu, before opening up the bet builder directly. This allows you to bring a whole host of selections into your betting slip from multiple sports and it’s really easy to keep track of your live bets.
Right now, there are more than 80 in-play betting options ongoing at Betway, including football, tennis, basketball, golf, and cricket. Betway provides lots of live streams for you to watch, and in-game trackers for matches where a live stream is not available.
Though Betway’s welcome bonus is not as generous as some of its competitors, you can access ongoing promotions like the Betway Free Bet Club to increase your bankroll. You can win up to £10 in free bets every week when you place £25+ in real money bets. Something else that really impressed us about Betway’s live setup is the tab named “Betway Boosts.”
This provides a list of the upcoming fixtures that are available for an odds boost, enabling you to pick and choose in-play bets based on the value offered. Overall, Betway is one of the best live betting sites currently available, offering an awesome selection of in-play markets. You may already know the logo from their sponsorship of many top clubs and events such as West Ham United.
Pre-Match Betting vs. Live Betting: What’s the Difference?
Pre-match betting at online betting sites is when you place a sports wager before the fixture or event begins. You are given specific odds, and you can decide how much to bet before the game gets underway. In contrast, live betting is when you place a wager on the action as it unfolds, rather than before it begins.
Due to the nature of sports, things can change in the blink of an eye, making in-play betting exciting. It’s also a good way to assess how a team begins a match before betting them, giving you more time to make your decisions. Here are some of the differences to be aware of when putting together your live betting strategy:
Live Betting | Pre-Match Betting |
---|---|
✅ You can place a bet at any time while the game is ongoing. | ✅ You don’t have to wait for the match to begin and can place a pre-match wager at any time you like. |
✅ You can respond to events in real-time as they occur, before placing your bets. You also have the option to cash out early – check out our guide to cash out in betting for more details. | ✅ You can access promotions like odds boosts and best odds guaranteed to get the best possible value when making a pre-match wager. |
✅ You can often watch the match live as you bet on it, provided that the sportsbook offers live streaming. | ✅ You don’t need to pay attention during the match itself. You can simply check the result at the end of the game to see if your bet is a winner. |
❌ Live betting markets can be suspended with no notice, so you need to pay attention. | ❌ You can only place a wager before the match or event begins. |
❌ Odds change very quickly, as do cash out values. | ❌ Odds can change in the lead-up to the event, meaning you may lose out on value if you bet at the wrong time. |
How to Bet at Live Betting Sites
Getting started at the best in-play betting sites couldn’t be easier. Here are five simple steps you can follow to create an account at the best live sports betting sites to place in-play wagers today:
Decide which of the in-play betting sites and best new betting sites that you would like to use and click “join” on the homepage.
Submit your personal and contact information to create an account. Depending on where you live, you might also need to submit some documents to confirm your identity.
Browse the supported payment methods and make a real-money deposit to fund your bets. You should also check for any welcome bonuses that you can access at this stage.
Live betting sites offer a huge selection of in-play markets, as illustrated by our introduction of bet365, Unibet, and Betway. Check which markets are currently available and which are upcoming to prepare your bets.
You can now place a bet on any available in-play market. If a live stream is available, you can also watch the action unfold as you monitor the progress of your live bet.
The Verdict: Choose Live Betting Sites for Exciting In-Play Sports Betting
The best in-play betting sites offer good value sports betting options, coupled with the excitement of watching and betting on sports like football, tennis, golf, and cricket live, as the action unfolds.
When you create an account at any of the best live sports betting sites, you can access a huge selection of in-play markets and features like bet builders and cash out options to give you more control over your wagers. So, for exciting, real-time sports betting, create an account at a live sportsbook today and place your wagers as the game progresses.
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Live Betting Sites FAQ
⚽ Which betting site shows live football?
Many of the best in-play betting sites show live football, including bet365, Unibet, and Betway. Just be mindful that you might not be able to watch the biggest matches every week, as most betting platforms don’t have the rights to show the most popular live football matches.
💻 Does bet365 offer live betting?
Yes, bet365 is one of the world’s best live betting sites, with a huge selection of in-play markets, good value odds, and a host of live streams available.
⚽ Can you bet on live football?
Yes, you can bet on live football. In fact, football is perhaps the most popular of all sports for in-play betting, with a huge selection of markets offered. An example of a live football bet is a wager on the next team or player to score a goal.
💰 Can you cash out live bets?
Absolutely! One of the most attractive aspects of placing wagers at the best live betting sites is that you can cash out during the match. Make sure you monitor the cash out value throughout the game so you can cash out at a time when it makes sense to do so.
❌ Why can’t I cash my bet out?
Betting sites can suspend in-play markets at any time. This usually happens when a significant action or event occurs during the match that you have bet on. When the action is settled, the cash out option will reappear and you can cash your bet out if you wish.