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Top Football Betting Sites: Betting on NFL, College Football & Beyond

Dave Kuzio
Fact checked by: Mike McKean
Last Updated on 02.07.2024

American football is not just popular in the US and Canada. Thanks to broadcasting deals, football has gained a global following and has attracted sports betting fans from around the world, who can now watch all the NFL action live.

The best way to back your favourite teams throughout the season is at the best football betting sites, which offer great value promotions, good odds, and lots of pre-match and in-play football markets. Here, we introduce you to the leading NFL sportsbooks and explain why they’re a great option if you’re keen to place football bets throughout the season.

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Compare the Best Football Betting Sites for 2024

The Best NFL Football Betting Sites

Knowing where to get started is half the battle, given that there are so many brilliant football betting sites out there. To simplify things, here are three of the best football bookmakers accepting NFL and NCAA wagers right now:

Bet365 – The Best Football Betting Site

Bet365 Sports Betting
Bet365 sports betting platform
Bet365 sports betting
Mobile football betting
  • NFL odds boosts
  • Excellent American football bet builder
  • Early payout offer
  • Lots of prop bets
  • Limited selection of live streams
  • In-play odds could be better

bet365 gets our nod as the best football betting site currently available. This is primarily due to the excellent bet365 bet builder, which enables you to bring a wide selection of NFL and NCAA markets into the same betting slip. You will also find some of the best American football odds boosts around at bet365, with outstanding value offers for many of the biggest NFL games on the calendar.

At the time of writing, bet365 offers an NFL early payout promotion, which sees your NFL wager payout should your team go 17 points ahead. You can also make football selections as part of the bet365 multi-sport acca boost, enabling you to potentially win 70% more if your selections are on point. Though bet365 offers a huge selection of in-play markets, we found their in-game odds to be slightly lower than some of their competitors. Still, if you’re looking to get started at the number one football betting site, bet365 is the place to be.

Betway – Brilliant NFL Player Specials

Betway sports
Football betting at Betway
Betway sports mobile
Bet on football games on your mobile at Betway
  • Excellent player specials
  • NFL bet builder available
  • Parlay Club ongoing promo
  • MNF game specials
  • Limited offering of NCAA markets
  • In-play offering could be better

Though primarily known as an excellent soccer sportsbook, Betway has also earned its place as one of the best American football betting sites in the business. Specifically, Betway is the place to be for NFL player specials, as you can bet on a huge number of player props, such as the offensive rookie of the year, the regular season’s most scrimmage yards, the most regular season sacks, and the comeback player of the year.

You can also use the Betway bet builder to create your own NFL and NCAA specials, though we would like to see more college markets available. As for ongoing NFL promotions, you can join the Betway “Parlay Club,” which gives you $25 in free bets when you bet $10 per week on three or more NFL selections. We also like the MNF “First TD Promo,” which pays out your bet as a winner if your team scores the first touchdown in the live Monday night football game. Overall, Betway is another excellent betting site for American football fans, with good value odds and lots of ongoing promotions.

Unibet – Best for NCAA Betting

Unibet Sports
Bet on football at Unibet
Unibet mobile sports betting
Unibet mobile football betting
  • Brilliant college betting options
  • Excellent football odds
  • Lots of in-play football markets
  • Bet builder available for NFL & NCAA
  • Lack of ongoing NFL promotions
  • Limited selection of football specials

Unibet is one of our favourite football betting sites because of its brilliant coverage of NCAA betting markets. You can bet on a wide range of college football markets and even bring NCAA fixtures into your Unibet bet builder. We also like the fact that Unibet offers team and player specials for the NCAA – not just the NFL – ensuring that you can back your favourite college teams in more ways than one throughout the season.

While Unibet doesn’t offer as many ongoing football promotions as bet365 or Betway, the value of the football odds available here is extremely impressive. As one of the best live betting sites, you can also bet on dozens of in-play markets and follow American football in real time on the Unibet website, on your PC or mobile phone. At the time of writing and for this weekend’s NFL & NCAA action, there are more than 1,000 bets available at Unibet, highlighting just how vast the sportsbook’s football offering is. Ultimately, if you’re looking for the best football betting site for the NCAA, create an account at Unibet and back the Longhorns, Aggies, or Bulldogs and cheer on your school as they take to the field.

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How to Sign Up for the Best Football Bookmakers

Signing up at one of the best football bookmakers couldn’t be easier. Here are five simple steps to follow to kickstart your American football betting adventure:

  • Create an Account: Decide which football betting site you would like to sign up for and create an account. You will need to provide your personal details and may even need to verify your identity, depending on where you live.
  • Check the Welcome Offer: Next, check for a welcome bonus for new customers and read the terms and conditions carefully so you know how to access the best betting bonus before making your first deposit. See if that welcome offer is applicable towards NFL bets specifically to make sure it’s not excluded.
  • Make a Deposit: Select which currency you would like to transact in, choose a supported payment method, and make a real money deposit to fund your sports bets.
  • Do Your Research: With money in your account, check for upcoming American football fixtures and use stats, standings, and form guides to help you make your selections.
  • Place an American Football Bet: Finally, decide how much to stake and place a wager on an upcoming American football match. Please remember to gamble responsibly and within your means.

NFL Betting Sites: Key Terms to Understand

If you’re unfamiliar with American football markets on online betting sites and have recently started watching American sports in general, there are various terms that you might encounter for the first time when placing your NFL bets. With that in mind, below are explanations of some of the key American football betting terms that you might come across at your chosen sportsbook:

MoneylineA bet on the outcome of a match (specifically, which team you think will win).
Point SpreadA handicap bet that enables you to place a wager on the margin of victory in a football game.
Total PointsA bet on the total number of points combined in an American football match.
NFLNational Football League (America’s number one professional football league).
NCAANational Collegiate Athletic Association (college football, split into various divisions).
Super BowlThe NFL Grand Final played in February each year.
PlayoffsA series of knock-out fixtures leading up to the Super Bowl, which follows the regular American football season.
Regular SeasonThe regular season runs for 18 weeks between September and January. It is followed by the playoffs and the Super Bowl.
MVPMost Valuable Player – an award given to the best player in the NFL, as voted for by 50 sportswriters at the end of the season.
Team/Player PropsProps (propositions) are bets that you can place on American football that are not tied to the outcome of the game. An example is the first player to score a TD.
American oddsOften, American football odds are written in the American format (e.g. +300 or -300). If you wish, you can change the way American odds are displayed in your account settings, opting instead for fractions or decimals.
ParlayA bet with multiple selections in the same slip. This is commonly known as an accumulator in other parts of the world.

Tips for Getting Started at a Football Betting Site

Now that you’re aware of some of the terms associated with American football betting, here are some handy tips that will help you make the most of your experience at the best NFL betting sites:

Understand the Rules:

To newcomers, American football can seem confusing. After all, there’s a lot of stopping and starting, with flags flying around and big, crunching tackles flying in! So, before betting on football, make sure you watch some games to learn the rules. This will help with your enjoyment of football, but it will also help you to make rational selections at the best football betting sites.

Bet In-Play:

American football is the perfect sport for in-play betting, as there are so many markets available. It’s also ideal because there are lots of stoppages, and you can take time to make your live selections. With that being said, don’t forget that NFL matches have a halftime break too, which is extra time for reanalysing your strategy; and if it’s the Super Bowl, you can count on even more minutes.

Broaden Your Horizons:

It can be tempting to focus on the business end of the NFL season when making your football selections, but it pays to broaden your horizons. Look for value in the NCAA, in particular, and feel free to build college football into your American football bet builder throughout the season. Afterall, the NCAA is probably where all your NFL stars started.


Kick-Start Your American Football Betting Journey at the Best Football Betting Sites

Betting on football is a great way to spice things up as you watch the NFL and NCAA with your friends. You can place pre-match and live football bets at the best football betting sites, with great value odds and so many markets to choose from.

To make the most of NFL and NCAA betting, make sure you understand the rules of the game and watch some live football matches before placing your bets. Like in any sport, you should also remember to gamble responsibly and bet within your means to stay in control. Get started today at a leading NFL sportsbook and back the Bengals, Browns, or Packers as they hope to make the Super Bowl this season.

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Football Betting Sites FAQ

🏈Where is the best place to bet on football?

Bet365 is the best football betting site, with an impressive array of pre-match and in-play betting markets. You can also access a generous welcome bonus to boost your bankroll, before placing any American football bets.

🧐 Can I register with multiple football betting sites?

Yes, you can create accounts at as many NFL betting sites as you wish. Maintaining multiple betting accounts can be an effective way to access several promotions, helping you to find value as you make your selections.

📱 What are the best NFL betting sites?

Unibet, Betway, and bet365 are three of the best sites to bet on the NFL as they boast great value odds and numerous ongoing promotions for football fans.

🖥️ How to bet on NFL online?

To bet on the NFL online, create an account at a licensed sportsbook, make a real money deposit, and place a bet on an upcoming American football fixture.

This depends on where you live. American football betting is legal in several US states, Canada, the UK, and in multiple locations in Europe, Africa, and Asia.

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