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Top Online Betting Sites: Experience Premium Sports Betting

Mike McKean
Fact checked by: Dave Kuzio
Last Updated on 16.07.2024

So many online betting sites are available that it can be tough to know which platform to sign up for. Not all are legal and licensed, so always begin by checking a site’s licensing credentials to ensure your safety.

Here, we introduce you to three of the best online gambling sites you can play at now and explain how we review and recommend betting sites. We also offer top tips to help you get started at a gambling site and explain the best promotions and offers to look out for as you create an account.

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Compare the Best Sports Betting Sites for 2024

Three of the Best Betting Sites

There are hundreds of online betting sites with contrasting offers, promotions, and layouts. As such, it can be really difficult to know which site to sign up for, particularly if you’re new to online betting.

To help you, we have identified three of the best betting sites currently available. Each is licensed, regulated, and secure, plus they offer some of the best online betting opportunities on the market:

bet365 – Number One for Sports Betting

Bet365 Sports Betting
Bet365 sports betting
Bet365 sports betting
Bet365 mobile sports betting
  • Huge selection of sporting markets
  • Brilliant bet builder feature
  • Excellent in-play betting and live streams
  • Great value offers and promotions
  • Not available in every country
  • Limits on accumulators

bet365 is the number one online betting platform for sports fans, according to our experts. You can bet on hundreds of sporting fixtures throughout the week, and there are 30+ football markets to add to your betting slip. The bet365 bet builder feature is one of the very best in the business, and bet365 is also one of the top live betting sites, with a huge selection of in-play markets. The site also consistently delivers exceptional value odds and ongoing promotions and bonuses, offering you the chance to boost your bankroll as you place your bets. If you’re keen to get started at an industry-leading sports betting site with an impeccable reputation, bet365 is one of the top betting sites for you.

Parimatch – Great Value Odds

Parimatch Sports Betting
Parimatch sports betting markets
Parimatch Sports Mobile
Parimatch mobile sports betting
  • UKGC licence
  • 30+ sports offered
  • Best odds guarantee
  • High withdrawal limits
  • Small selection of live streams
  • Limited number of payment methods

The Parimatch best odds guarantee means that this online sportsbook is rarely beaten for value, and the odds offered are among the best in the business. You can bet on more than 30 sports at Parimatch, and the book is a great option for MMA and UFC fans in particular. Parimatch has some high-level sponsorship deals and endorsements and has an outstanding industry reputation.

It’s also a good site for high rollers, as you can win up to £500,000 per day, which is higher than many other sportsbooks. Though we would like to see more live streams available at Parimatch, you can place lots of in-play bets at the site on sports like football, cricket, tennis, and Esports, the latter of which is particularly popular here.

Unibet – Seamless Banking Options

Unibet mobile sports betting
Unibet mobile sports
Unibet Sports
Unibet sports selection
  • Instant deposits & fast withdrawals
  • Excellent support via phone options as well as chat and email
  • Good value sign-up promotion
  • Lots of in-play markets available
  • Not the widest selection of sports
  • Several geo restrictions

How We Identify the Best Betting Sites

It’s so important to recognise that not every online betting site is legitimate. There are hundreds of platforms, and signing up for a site that takes your safety and security seriously is crucial. Below is everything we look for in the best online betting sites to ensure that we only ever recommend the best betting platforms available online:

Licence and Security

First and foremost, the site must be licensed by a regulatory body. The best betting sites have licences from the UK Gambling Commission and the Malta Gaming Authority in Europe. In the US, the site should be licensed by the gaming board of the state in which they legally operate. We always check that a site is independently licensed before making a recommendation.

Promotions and Offers

We also look for the best betting bonuses when reviewing a site. Promotions come in various forms, but top betting sites offer easy access promos. For instance, we look for first deposit bonuses and ‘bet x get y’ promos at some of the best betting sites to provide you with the opportunity to increase your bankroll when you sign up.

Industry Reputation

As well as conducting our own in-depth reviews, we look at Trustpilot and Reddit boards to find out what people are saying about the best online betting sites. How does the site really deal with customers? What safety and security measures are in place? If a site has been blacklisted or has a negative reputation in the industry, we won’t recommend it.

Odds and Markets

As is the case with Parimatch, we look for the betting sites that offer the best value odds. Though odds are subject to change and differ from site to site, we conduct comparisons to ascertain the value offered by each platform we review. Our research ensures that you don’t need to settle for poor value odds and limited markets, as value is key at any online betting site.

Banking and Payouts

Also important is the banking methods supported at a particular betting site. We check the speed of deposits and withdrawals and look for sites that offer a wide selection of payment options, from debit card payments to crypto transactions.

Great betting sites to check out

Tips for Getting Started at Online Betting Sites

Creating an account at an online betting site is straightforward, but you should bear in mind the following tips to get started without any issues:

Consider Sites with a Mobile App

The reality is that you probably won’t place all of your online bets while sitting at home on your computer. Therefore, it makes sense to take advantage of sites with the best betting apps to ensure that you can place sports bets on the go, no matter where you are. Though some sites offer brilliant mobile-friendly options via a mobile browser, choosing a betting app is a great way to bet on the go. Double-check that the app is available for iOS and Android and review the ratings on the Apple and Google stores before downloading.

Consider New Sites with Special Odds Boosts

The best new betting sites tend to offer great value and even enhanced odds to attract new punters. Naturally, this is a big draw of choosing a new site over an established site and is a great way to build value into your betting slip. Apart from comparing the overall odds between sites, check the promo sections for enhanced odds offers that might be available for specific markets.

Don’t Restrict Yourself to One Site

It’s a good idea to sign up for an account at several sports betting sites rather than just one. This is because each site offers different odds and markets and unique promotions and offers. When you have multiple sports betting accounts, you can move between each site to take advantage of the best possible odds and promos, which is a great way to maximise your potential profits. Markets can vary too. Capitalising on the latest transfer news might not be possible if your chosen bookmaker doesn’t offer the odds.

Watch Live Streams and Bet in Play

One of the most enjoyable features of any online bookmaker is the live streams available. You can watch live sports directly from your account as soon as you make a real money deposit. You can then place a range of in-play bets to crank things up a notch and enjoy the action as it unfolds in front of you.

Promotions Available at the Best Online Betting Sites

We’ve touched upon them already, but promotions are a big part of any online betting site. They vary from site to site and come with stringent terms and conditions that you must be aware of. Some of the most popular promos and betting sites include:

Type of PromotionExample
Bet X Get YBet £10 and receive £20 in free bets to use on any sport
No-deposit bonusReceive £5 in site credits as soon as you create an account
1st deposit bonusReceive 100% of your first deposit in bonus funds up to £250
2nd chance betBet up to £100 in the first 24 hours and receive any losses back as site credits
Refer-a-friendRefer a friend to the site and receive £50 in free bet credits
Reload bonusMake a deposit on a specific day of the week to receive a 100% matched deposit bonus of up to £100

Make sure you check which bonuses and promotions are available at a betting site before creating an account. This ensures that you can take any necessary action and make the required deposit to make the most of the bonus.

Get Started at the Best Betting Sites Today

You now have all the information you need to get started at the best online betting sites, including bet365, Parimatch, and Unibet. Each site offers great value betting options, exciting promotions, and great value odds. You can create an account and make an instant deposit to fund a host of sports bets throughout the season.

If you decide to keep exploring, be sure to have key considerations in mind, such as licensing and security measures, reputation, and the site’s overall sports betting offering. This includes all types of promotions, all of which have unique terms and conditions. As long as you do your research, you’ll be sure to find a bookmaker right for you, but if you want to save yourself the hassle, then feel free to sign up for one of our top picks today for unrivalled online sports betting opportunities.

Our favorite sports bonuses in 2024

Best Betting Sites FAQs

💻 What are the best online betting sites?

Bet365, Parimatch, and Unibet are three of the best betting sites for sports available right now. They are licensed, regulated, and secure, with a host of markets and betting options available.

💰 What is the secret to winning at betting sites?

The secret to winning is responsible gambling. You should always bet within your means and set yourself targets. Betting should be fun, and you should only ever gamble what you can afford to lose.

❌ Do betting sites ban you if you keep winning?

Not usually. Most betting sites set daily win limits and may cap wins for accumulators and other bet types. You can find out this information in the sportsbook’s terms and conditions.

✅ Are online betting sites fair?

If a site is licensed by a regulatory body like the UKGC, know that they are held to account and must adhere to strict regulatory procedures. This is why checking a site’s licence before betting is so important.

This depends on where you live. You should always check that online gambling is legal in your country before creating an account at an online gambling site.

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