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Betfred Review: Comparing them to Top Online Bookies

Exploring Betfred: A Leading Bookmaker with Generous Promos

Dave Kuzio
Fact checked by: Mike McKean
Last Updated on 03.07.2024

Betfred is one of the world’s leading bookmakers, offering sports betting, casino games, and more. Since founding in 1967, Betfred has become a major presence in the United Kingdom and United States. This Betfred review will explore its key features.

Our particular interest in this review is the Betfred sportsbook. With a generous welcome bonus and a range of ongoing promotions, Betfred has become a major player in the sports betting industry for plenty of reasons. With competitive odds, numerous markets, and a dedicated mobile app, it is definitely worth learning more about what Betfred has to offer.

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Betfred Pros and Cons
  • Excellent ongoing promotions
  • Competitive odds
  • Fully licensed & secure
  • Minimal live streaming
Betfred Sports Bonus
Bet $50 Get $1,111 + Get $200 a week
T&Cs apply, 21+
VIP Preferred
Bank Transfer
Bet Selection
Basketball, Cycling, Dog Racing, Darts, Football, Handball, Horse Racing, Motor Sport, Rugby, Tennis, Ice Hockey, Esports, American Football, Baseball, Golf, Cricket, Table Tennis, Boxing, Mixed Martial Arts, Snooker
Gaming Licence
Withdrawal Time
0 – 5 Days
Support Types
Live Chat, Email Support

Good Value Welcome Bonus in the UK & US


Welcome bonuses are an important part of attracting new customers for any bookmaker, and Betfred clearly recognises this by providing great value. However, as you will find out in later sections, Betfred does not stop there. In the table below, you can find the gist on the existing Betfred welcome bonus for new customers in the UK and US.

RegionUnited KingdomUnited States
OfferBet £10, Get £50 in Free BetsUp to $105 Bonus On Fred

As you can see, Betfred’s bonuses are pretty generous and compare well with competitors in their respective markets. In the UK, simply ensure that your first sports bet of £10 is at odds of evens (2.0) or greater to qualify for your £50 in free bets . In the US, simply ensure your first sports bet is $20 or more, and at odds of at least -200 (1.50), and you will receive up to $105 back in bonus bets if your first qualifying bet is a loser. For deeper insights on the terms and conditions of this welcome bonus, you should read our Betfred bonus review.

Register with Betfred: Follow these 5 Simple Steps


In order to unlock Betfred’s welcome bonus, you will need to create an account. Thankfully, this is an extremely straightforward process! You do not need to worry about any confusing bonus codes or opting in; simply follow the steps below and your Betfred journey can begin.

  1. Visit the Betfred Homepage
    Head to the Betfred homepage and click ‘Register’ on the top right.
  2. Choose a Username and Password
    You will need to create a unique username and password. Your username must be 4-20 characters long, with at least 1 letter and 1 number. Your password must be a minimum of 8 characters, with at least 1 letter and 1 number.
  3. Enter your Personal Details
    After clicking continue, you will need to enter your first name, last name, and date of birth.
  4. Enter your Banking Details
    After clicking continue, you will need to enter your banking details. You can make an opening deposit of any specified amount; bear in mind any welcome bonus you may be looking to activate.
  5. Use your Free Bets
    Once your account is verified, you are ready to go! Place your qualifying bets and use your free bets whenever you are ready.

What to Expect from Betfred Sports Betting


Our Betfred sports review found plenty of compelling features available to customers in the UK and US. While the welcome bonuses we have already focused on are impressive, we were also pleased to see a range of ongoing promotions for existing customers. Although live streaming is minimal, key features such as Bet Builder, cash out, and in-play betting are all available. Overall our Betfred rating in this regard is quite high.

United KingdomUnited States
Welcome Offer
Ongoing Promos
Live Streaming
Mobile App
Cash Out
Bet Builder
Audio Commentaries
In-Play Betting
Live Chat Support
Responsible Gambling Tools

Download the Betfred App for iOS & Android


When putting together our Betfred review, we were pleased to see that Betfred has a free mobile app available for Apple and Android users to download from the Apple and Google Play stores respectively. The app has all of the same features as the desktop platform, as well as a very similar layout, meaning if you are already used to the site, you won’t be thrown off by the app at all. You can easily bet on the go while watching any live streams available on Betfred too.

Through the Betfred app, you can assess Betfred odds, bet in-play, check your cash out, and manage your account. You can find numerous sports markets (more than 30 sports in total) and an extensive in-play offering when you place wagers on the Betfred app. Though the interface is slightly outdated, it’s easy enough to navigate your wagers and cash out via the app. The app scores well on both iOS and Android (4.3 and 3.6, respectively) and offers a solid mobile sports betting option. The app is free to download, safe, and secure for sports betting.

Betfred Sports
Betfred sports betting
Betfred Football Bets
Betfred football betting

Fast Deposits & Timely Payouts at Betfred


When compiling our Betfred sports review, we found the platform’s lack of payment options to be a drawback compared to some of its competitors. While standard options such as Visa, Mastercard and PayPal are available in the UK and US, Betfred does not allow less conventional methods. Please see the available methods in the table below:

RegionUnited KingdomUnited States
Payment MethodsDebit Card, Visa, Mastercard, Maestro, Electron, Neteller, PayPal, Skrill, Paysafecard, Bank transferDebit Card, Visa, Mastercard, Maestro, Electron, PayPal, Skrill, PayNearMe, Play+, Bank transfer

As you can see, modern options such as Apple Pay and Google Pay are not available to use with Betfred. This is likely to annoy those who predominantly use mobile phones when betting, particularly younger customers.

All deposits at Betfred are processed instantly and there are no fees attached to any method. As for withdrawals, the best way to transact is via an e-wallet like PayPal, Neteller, or Skrill, as most payouts are processed by Betfred within 24 hours. Debit cards typically take longer – up to three days, while bank transfers take the longest and may even take between 5-10 days. To get started at Betfred, you need to deposit a minimum of £5/$5 via practically every method, though you can contact customer support to request a smaller deposit if you wish.

VIP Preferred
Bank Transfer
+ 2

24/7 Live Chat Service Plus FAQ, Telephone & Email


We were really impressed when conducting research on customer service for our Betfred review. If you require assistance when using Betfred, you can click on the ‘Help’ tab within useful links on the left-hand side of the page. Here, you can find some nicely laid out FAQ drop-down tabs, with extensive answers to some of the most frequently asked questions by Betfred’s customers.

However, as any responsible bookmaker should, Betfred recognises that customers require greater assistance than this from time to time. You can contact customer support directly by clicking on the ‘contact us’ link. From here, you can access a 24/7 live chat service, which we found to be very responsive. Alternatively, you can email Betfred at [email protected], but response times are likely to be slower. You can also call Betfred on 0800 028 7747 (UK) or +44 1925 878269 (US). Charges may apply.

Customer Service Betfred
Available Languages: English
Email: [email protected]
Telephone: +44 (0)1925 878269

Quality Betfred Rating for Fully Licensed and Secure Site


Betfred is a safe place for online gambling, and for this reason, it is one of the best betting sites. It holds licences from both the Gibraltar Government, where its holding company is registered, and the United Kingdom’s Gambling Commission. Without these licences, Betfred would not be permitted to operate in the UK or beyond, so you can rest assured that you are gambling in a safe environment.

Indeed, licences from the Gibraltar Gambling Commissioner are extremely difficult to obtain. As of June 2017, only 29 companies had been issued licences from them, suggesting that Betfred have demonstrated a very clean financial record. In recent years. Betfred has become more responsible, joining the International Betting Integrity Association and pushing safer gambling messaging. You can manage deposit limits at any time from your account.

UKGC - UK Gambling Commission
Nevada (US)
Colorado (US)
Iowa (US)
+ 6

Unique Promotions & Rewards Discovered by Our Betfred Review


Although our Betfred rating is slightly lowered due to a lack of a rewards club, Betfred does offer multiple ongoing promotions. Betfred does not stop at its easy-to-access welcome bonus, with perhaps their most popular promotion being ‘Double Delight & Hat-Trick Heaven’. This football/soccer promo doubles or trebles customer’s odds when they bet on first goalscorer pre-play or next goalscorer in-play if their chosen goalscorer goes on to score twice or three times during the match. As such, if you are someone who regularly bets on these markets, you should definitely sign-up for a Betfred account.

Betfred has plenty of excellent horse racing promotions too, such as ‘Money Back As A Free Bet’ when your selected horse finishes second or third in specific races, as well as a dedicated rewards club for this sport. There are also accumulator bonuses, ‘NFL Anytime Touchdown’ money-back offers, and greyhound racing free bets. Note that these promos can change regularly, so keep up to date with our reviews of online betting sites and always be sure to review the terms and conditions of each offer you see before claiming.

Clean Homepage and Basic Design


As you would expect when putting together bookmaker reviews, we spent a lot of time on Betfred’s site to develop an understanding of how easy it is for customers to use. Overall, we enjoyed navigating Betfred’s website. The homepage is structured nicely, with quick links to different markets, promotions, your account account, help, etc. on the left hand side. In the middle, you can see banners linking to promotions, and Betfred odds on your chosen area. And to the right, you can permanently see your betslip, open bets, and cash out, which makes it incredibly easy to place and manage bets.

Betfred’s main colour is blue, which is easier on the eye than some of its competitors. The overall design is a little basic and could probably use some funding to spruce it up a little, while loading times could definitely be quicker. One thing which appears to be sorely missing is a search function. The ability to search for something would be highly useful in order to save customers time. However, the fact that it is simple enough to navigate your way around should compensate for this to some degree.

Bet $50 Get $1,111 + Get $200 a week
Payment Methods
PayPal, PayNearMe, Play+, VIP Preferred, and many more
Mobile Accessibility
Android, iOS (Apple), Mobile Website
Customer Support
Live Chat, Email, Phone
Security & Licencing
VIP Promotions
VIP Club
Betting Markets
20 Sport Types: Basketball, Cycling, Dog Racing, Darts, and many more
Odds Level
90% - 96%
Special Functions
Tax-Free Promotions, Cash Out, Live Streams, Mobile Statistics, Mobile Live Streams
Live Betting
Not Available

Betfred Sports Betting

Reasonable Choice of Betting Markets

Betfred Sports Feature Image
Betfred sports
Betfred Sports Bonuses
Betfred sports bonuses

Betfred has 26 separate categories to bet on, including major sports such as football, golf, horse racing, and boxing. While this will be more than enough to suit most customers, Betfred is lacking some of the nicher sports which could attract certain bettors. In terms of markets on these sports, Betfred has the more conventional ones you would expect, such as full-time result, goals, cards, corners etc.

Betfred does provide its own ‘PickYourPunt’ Builder, which is a personalised betting service. Here, you can request your own Bet Builder on any football match. You can also bet on special events such as politics, TV shows, and lotto. Overall, Betfred lacks less popular sports and a few markets, but it is likely to cover the vast majority of most customer’s betting demands.

Horse Racing
Horse Racing
Ice Hockey
Ice Hockey
+ 4

Competitive Betfred Odds

Odds at Betfred appear to be competitive in comparison to the majority of its competitors. While it is always worth shopping around to ensure you are receiving the best possible price, we are confident you would not feel short-changed when betting with Betfred. While comparing the odds for upcoming NFL Week 15 matches, for instance, we discovered the average overround floating between 4.34%-5.32% on any given match, keeping Betfred solidly in the game. You can easily switch between decimal and fractional odds within your account settings, depending on your personal preferences.

However, we did not see any odds boosts on site, which is a major drawback compared to most other bookmakers. Perhaps we came to Betfred at the wrong time, but there is no mention of these taking place on site. Accumulator bonuses and double/treble odds on goalscorer bets may compensate for this to some degree, but those looking for enhanced odds could be best served elsewhere.

Live Streaming for UK Sports Fans

Betfred provides plenty of live streams for horse racing and greyhound racing events, meaning you can watch the action unfold on your desktop, tablet or mobile device. You will have to make sure that you’ve got at least £0.01 in your deposited balance to access the live streams, and remember that any bonus free bets doesn’t count towards this. The odds will automatically update as the race develops, but your betslip, open bets, and cash out service remain visible throughout to enhance your betting experience.

However, Betfred does not have permission to stream major football events, Although there are live match stats and visualisations to aid your in-play betting experience, those hoping to watch the actual action itself may need to find a different bookmaker or television subscription service.

£1,000,000 Maximum Payout Limit

In our Betfred review, we have already mentioned that the company’s maximum payout in one day to UK customers is £1,000,000. This applies only to major football and horse racing events, such as the English Premier League and Cheltenham Festival. This maximum payout decreases on other sports, such as £500,000 on golf, £250,000 on greyhound racing, and £100,000 on tennis. Overall, apart from major football and horse racing markets, expect the limits to fall around the £100,000 mark. These amounts will vary for customers in the US.

In terms of actual bet limits, Betfred doesn’t specify the minimum that you can wager for each sport, so, theoretically, you can bet as little as $0.01/£0.01. As for a maximum stake, there is no limit explicitly listed on the site, but be mindful of the max payouts above when placing big wagers.

Overall, these maximum payout limits compare favourably to other bookmakers in the industry. Many bookmakers will cap payouts at £250,000 on any sport. Betfred has a reputation for paying out honestly and reasonably quickly.

Summary of Betfred: Solid Sportsbook Offering Good Value

To conclude our Betfred review, we are reasonably impressed with this sportsbook, with its unique promotions providing the biggest appeal. We are not aware of any other bookmaker that doubles/trebles odds on goalscorers when they score two/three goals, so for those looking to bet on these markets in particular, Betfred is an ideal site.

Betfred’s maximum payouts, welcome bonus, and mobile app all help form a strong Betfred rating. However, it could use more variety of payment methods and live streaming options, plus a search function. That said, the homepage is nicely laid out and provides everything any rookie or experienced bettor in the UK or US could realistically need.

Betfred Review Recap: Unique Promos for Good Value Betting

Bringing our Betfred review to a close, overall we are reasonably impressed with Betfred as a betting platform. The welcome bonuses are perfectly reasonable in the UK and US, while there are some unique and decent promotions to retain customers’ interest. There are also tons of sports betting features to keep punters entertained, including in-play betting tools and live streaming.

However, Betfred would benefit from faster loading times, more live matches all around, and a more rounded choice of payment options. While none of these drawbacks should put you off from signing up and receiving £50 in free bets if you are a customer in the UK, or your insurance bet if you’re based in the US, it does lower our Betfred sports rating a notch or two.

Betfred Review FAQ

🔒 Is Betfred a safe site?

Yes, Betfred is a safe site. It is licenced by the UK Gambling Commission and the Gibraltar Government, which are very strict regulatory bodies.

👏 How easy is it to join Betfred?

Signing up for an account with Betfred is incredibly easy. All you need are your personal and banking details, and you can benefit from a welcome bonus.

⏱️ How long does Betfred take to payout?

Payment times will vary depending on your banking method and location, but you should usually find money in your account within 48 hours.

💰 What is Betfred’s maximum payout?

Maximum payouts will differ based on the sport which you are betting on, and your location. In the UK, the maximum payout within 24 hours is £1,000,000 if you are betting on a major football/soccer or horse racing event

🔑 Who is the owner of Betfred?

Betfred is owned by Fred Done, who launched the business in 1967. Done is a British billionaire businessman, who was born in Greater Manchester in 1943. 

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