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Bet365 Review: Updated 2024 Analysis & Testing

Everything You Need to Know About bet365

Dave Kuzio
Fact checked by: Mike McKean
Last Updated on 13.07.2024

This bet365 review introduces one of the leading online bookmakers in the industry, with comprehensive betting markets, competitive odds, live streaming, and more. Whether you’re a seasoned bettor or rookie, bet365 is a strong option for any potential sports bettor.

This comprehensive review will take you through all the important information about bet365’s platform; from their welcome bonuses and existing customer offers in available locations, to their payment options and customer support. If you continue to read our review below, we are confident you will have all of the information you need to enhance your experience with bet365.

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Bet365 Pros and Cons
  • Amazing promotions
  • Great welcome bonus
  • Optimised mobile app
  • Not always best for odds
Bet365 Sports Bonus
First Bet Safety Net up to $1000 OR Bet $5 and Get $150
At bet365 we don't do ordinary, that's why if you sign up now you'll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $150 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+
Bet Selection
Basketball, Cycling, Darts, Football, Handball, Horse Racing, Motor Sport, Rugby, Tennis, Volleyball, Ice Hockey, Esports, American Football, Baseball, Golf, Cricket, Table Tennis, Boxing, Alpine skiing, Aussie Rules, Snooker, Biathlon, Cross-country Skiing
Gaming Licence
MGA - Malta Gaming Authority
Withdrawal Time
0 – 10 Days
Support Types
Live Chat, Phone, Email Support

Bet365 Welcome Bonuses


As you can see from our table below, bet365 offers a range of welcome bonuses available in different locations. The generosity of these differs depending on where you are based, but our bet365 review found all of them to be competitive in their relative market, even though there are undoubtedly stronger welcome offers elsewhere.

CountryWelcome Bonus
United KingdomBet £10 & Get £30 in Free Bets
United StatesBet $5 & Get $150 in Bonus Bets
CanadaBet $1 & Get $100 in Bonus Bets
Nigeria100% matched up to $30 in Bet Credits

Although bet365 is available to customers in Ontario and Australia, a welcome bonus is not advertised in these locations, but this is subject to change depending on local restrictions in the future. In the meantime, if you’d like to explore these regional welcome bonuses in greater detail, you should definitely check out our bet365 bonus review.

Sports Bonus
Free Bet
First Bet Safety Net up to $1000 OR Bet $5 and Get $150
Min. Deposit: $10
Cashable: No
Odd: -
At bet365 we don't do ordinary, that's why if you sign up now you'll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $150 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+

Register with bet365 in 5 Simple Steps


In all of our betting site reviews, we want to see ease of access. Therefore, we were delighted to find that signing up to bet365 is a straightforward process. All you need is a laptop, tablet or mobile device, plus your personal details and banking information. Simply follow these steps to register:

  1. Visit the bet365 Website – Head to the bet365 homepage in your country.
  2. Enter your Personal Details – Fill out the registration form with your personal details, including name, address, and date of birth.
  3. Complete the Signup Process – Choose a unique username and password.
  4. Choose a Deposit Method – Once your personal details have been verified, you will be prompted to enter your banking details. You can also choose an optional opening deposit amount.
  5. Verify your Account – Complete the registration by verifying your identity, typically through email or SMS. Once this has gone through, your bet365 journey can begin!

bet365’s Array of Sports Betting Features


bet365 has a range of exceptional features, which help them stand out in a competitive industry. In this bet365 review, we will break down which of these products are available in different locations, helping you decide your own bet365 rating.

United KingdomUnited StatesCanadaCanada - OntarioNigeriaAustralia
Welcome Offer
Existing Customer Promos
Live Streaming
Audio Commentaries
Bet Builder
Free to Play Prediction Games
Fantasy Games
Cash Out
Mobile App
In-Play Betting

Bet365 Sports Review: Mobile App Betting for iOS & Android


bet365’s dedicated mobile app is optimised for a seamless betting experience on the go and is something that we tested extensively while writing our bet365 review. The app is free for iOS and Android users to download from the Google Play or Apple App store, the latter of which left pretty astounding reviews all around from users.

Our bet365 rating is incredibly high when it comes to their mobile app, with their user-friendly design making it easy to navigate through sports, markets, and your account settings. You can bet in-play, monitor your cash out on any existing bets, while also live streaming the action straight to your mobile device. Another important point worth mentioning is that bet365 odds remain the same whether you are using their mobile app or website, giving you the peace of mind that you can choose whatever works best for you at any moment without missing out on value.

bet365 mobile live
Bet at Bet365 from any device
Bet365 Sports Betting
Bet365 is a top rated sportsbook

Excellent Range of Payment Methods with bet365


bet365 provides a range of payment options when it comes to making deposits and withdrawals with your winnings. When conducting research for our bet365 review, we were pleased to assess that the vast majority of these payment methods offer an instant service with no fees involved.

As part of our bet365 sports review, the table below provides a brief glance at the payment methods available in different markets. Although some options – such as VISA and Mastercard – are available across the board, please bear in mind that local restrictions may apply. Minimum and maximum deposits/withdrawals will vary depending on the payment method and your location, as can deposit/withdrawal times, but most of these are standard across the industry.

Payment MethodUnited KingdomUnited StatesCanadaCanada - OntarioNigeriaAustralia
VISA / Mastercard
Apple / Google Pay
Bank transfer / wire

When putting together this bet365 review, all methods were instant when it came to depositing money, with the exception of wire transfers. Wire transfers had the highest maximum deposit amounts, though, making them a useful tool for those looking to deposit a significant lump sum.

Withdrawal times varied from a few hours to a few days. We recommend debit cards as the most straightforward and fastest method, but ultimately it is about choosing what works best for you. If you are unsure, you can message bet365 via live chat, which we delve into below.

Exceptional 24/7 Customer Service via Live Chat, Phone & Email


Providing quality customer service is important for any bookmaker, given the range of queries customers may have at any moment. We were impressed with bet365’s 24/7 live chat service, with numerous customer service representatives working hard to answer your questions as quickly as possible. When we reached out to the sportsbook while writing this bet365 review, we usually received a response within 60 seconds, while you can attach screenshots to help them solve your problem.

Customer Service Bet365
Available Languages: English, Spanish, German, French, Italian, Russian, Polish, Dutch, Swedish, Danish, Portuguese, Japanese, Romanian, Hungarian, Czech, Slovene, Greek
Email: [email protected]
Telephone: 01782 684 654

If your question can not be answered by live chat, or you would prefer to contact bet365 via a different method, they also have email and postal addresses available. Simply head to the ‘Contact Us’ section of the site to find the relevant contact details, but please consider that you will be waiting longer for a response than when using the live chat service.

bet365: Fully Licensed to Thrill


Another impressive thing we found in our bet365 review was the quality of this sportsbook’s licences. In the UK, bet365 is licensed and regulated by the UK Gambling Commission, meaning you can have full trust when enjoying your gambling experience.

In the US, bet365 has licences in the states of Colorado, New Jersey, Ohio, Virginia, Iowa and Kentucky, while they have agreed a licence in Pennsylvania too. Bet365 is legal across Canada – including Ontario – white they also legally operate in Nigeria, Australia, and many other parts of the world.

MGA - Malta Gaming Authority
UKGC - UK Gambling Commission
New Jersey (US)
Australia’s Northern Territory
+ 15

bet365 Sports Review: Incredible Promotions


One of the main attractions of bet365 is its incredible array of promotions for existing customers, as regularly highlighted in bet365 reviews. They are often pioneers in the sports betting industry; for example when they were the first leading bookmaker to introduce ‘Early Payout’ to popular sports like football, and many of their competitors followed suit. They have highly generous accumulator bonuses and provide numerous odds boosts on multiple sports. You can find all of bet365’s promotions in their ‘Offers’ section.

Although our bet365 rating is slightly lowered by the fact that it does not have an established rewards or loyalty program, they do hand out bet credits to loyal customers on a semi-regular basis, which probably amounts to a similar reward to other bookmakers’ weekly rewards in any case. However, more consistency across the board in this regard would take them up another notch.

Other promos you can expect to see while betting at bet365 are special odds boosts on select markets. For instance, in soccer, you’ll discover plenty of acca boosts on favourite matches, and in horse racing you’ll get a feature called “Price Promise” which functions similarly to a Best Odds Guaranteed found on other sites.

Easy Usability and Appealing Look


bet365’s green-coloured theme has become legendary in the sports betting industry, with the site’s interface providing a slick experience for customers. Whether you are an experienced gambler or new to the scene, it is incredibly easy to navigate across different markets and sports. Our bet365 review found that all sports are listed in alphabetical order, while you can personalise your experience by favouriting particular sports to keep them at the top.

First Bet Safety Net up to $1000 OR Bet $5 and Get $150
Payment Methods
Mobile Accessibility
Android, iOS (Apple)
Customer Support
Live Chat, Email, Phone
Security & Licencing
MGA - Malta Gaming Authority
VIP Promotions
VIP Club, Loyalty Program
Betting Markets
23 Sport Types: Basketball, Cycling, Darts, Football, and many more
Odds Level
90% - 98%
Special Functions
Tax-Free Promotions, Cash Out, Partial Cash Out, Live Streams, Mobile Statistics, Mobile Live Streams
Live Betting

In order to place a bet, simply click on your desired selection, and it will be added to your bet slip. The bet slip should pop up at the bottom of your screen, and it is from there you can manage your selection(s) while choosing a stake. Your potential returns will be populated as per your stake, with any bonuses automatically added on top.

Bet365 Sports Betting

bet365 Review: Ample Betting Markets

bet365 golf betting
Bet on your favourite sports with Bet365
bet365 betslip
Build your bets for bigger wins

bet365 has an excellent range of markets available to bet on numerous sports. Their full list records at least 25 different sports at the time of writing, with full time results being the most popular market in any sport. In football though, for example, you can also bet on goals, cards, corners, goalscorers, handicap, and much more. It is very unlikely that you will think of something to bet on which bet365 does not offer; in the rare scenario this happens, you can request odds via live chat.

Bet365 was also one of the first major bookmakers to launch a Bet Builder, helping you customise multiple bets on the same event to receive accumulated odds. This remains one of the best in the business, with all of the standard markets available to combine into one bet, plus specialised prop bets on selected games. You can also bet on ante post/outright markets on the majority of sporting events.

Horse Racing
Horse Racing
+ 5

bet365: Competitive Odds

bet365’s odds are highly competitive, with a relatively standard house edge built in. This will vary depending on the sport you are betting on. For instance, when exploring the moneyline odds for upcoming NFL matches (Chargers v Raiders; Vikings v Bengals; Steelers v Colts), we saw the house edge listed between 103.93% to 104.44%. So while it is always worth shopping around to find the best odds available on a particular bet, at bet365 is not a bad start. They make it easy for you to switch between decimal/fractional odds within your account settings too.

As mentioned previously in our loyalty section, bet365’s generous promotions and bonuses can significantly boost your odds in select popular sports markets. For example, bet365 odds are boosted by up to 70% on football accumulators (parlays), while they regularly offer enhanced and “Price Promise” odds on bets which are fairly likely to win in major markets like horse racing.

Extensive Live Betting and Streaming Opportunities

bet365’s live streaming service is extremely impressive for a bookmaker, with over 600,000 events streamed worldwide every year. This includes action from Europe’s major domestic soccer leagues, Grand Slam tennis tournaments, world-class international cricket, the NBA and NFL, and every UK & Irish horse race.

In order to watch any of these events, all you need is a funded account or to have placed a bet in the last 24 hours, and then go to the Live In Game tab conveniently located right next to the Sports tab. You can bet on in-play on any event, while also benefiting from live game visualisations, stats, summaries and audio/text feeds to enhance your experience.

Varied Betting Limits with Reasonable Winning Limits

In the US bet365 sportsbook, the minimum wager is $0.20, which is very accessible, but maximum betting limits aren’t explicitly stated and will likely vary depending on the sport, market and event. As discussed throughout our bet365 review, this sportsbook provides a range of payment options in various locations, with the minimum deposit and withdrawal limits varying depending on your chosen option. In general, we found that there are no set limits on withdrawing your money, but note that if you plan to withdraw more than $20,000, the sportsbook will likely have special arrangements for you.

For those curious about maximum winnings, we discovered that they are capped at $5,000,000. Like most major bookmakers, bet365 have been known to limit certain winning customers, but this is usually when they suspect foul play or repeated matched betting. If you play within the rules, your experience with bet365 should be a smooth and fun ride.

Overall, these are the limits you should expect from bet365, as they are typically the same across all regions. Of course, if you are particularly worried about exceeding limits, always double check first, as they could change or slightly vary.

Concluding our bet365 Review: One of the Best in the Business

As shown in our bet365 review, we regard the site as an impressive sportsbook that is available around the world. There are no deposit or withdrawal fees, with payout times tending to be extremely quick, while their 24/7 customer support means a member of staff is always on hand to help you if required.

More importantly, their range of sporting markets and competitive odds makes them a staple choice to bet on sport with, especially as their bonuses, promotions and offers are undoubtedly the most consistent in the industry. All things said and done, bet365 gets our mark of approval!

Sports Bonus
First Bet Safety Net up to $1000 OR Bet $5 and Get $150
At bet365 we don't do ordinary, that's why if you sign up now you'll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $150 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+

Rounding Up Our bet365 Review: One of the Best Around

To summarise our bet365 review, we think that this sportsbook is among the best online betting sites around. Their 24/7 live chat is as responsive as any we have come across, while their payouts are extremely quick. You can bet on hundreds of markets, enjoy unmatched in-play betting and live streams, and access reasonable odds that are often boosted.

Moreover, the majority of bet365 promotions apply to accumulators as well as single bets, enhancing your potential wins and enjoyment. As you can see, bet365 has covered tons of bases that most bettors enjoy, so if you are looking to bet on sport, you should definitely check them out.

bet365 Review FAQ

❓ Why does bet365 need my address?

In order to verify your account, bet365 requires your full name, date of birth, and residential address. This is for regulatory and security purposes. In most cases, a bet365 review process will be completed within 48 hours. 

🔒 Is it safe to use bet365?

Yes, using bet365 is totally safe and secure. Bet365 is fully licensed in all of the areas which it operates in, and is a highly trusted and reputable company with over 35 million customers worldwide.

💰 What is the maximum payout with bet365?

bet365’s maximum payout depends on which sporting event you are betting on. In the UK, the maximum amount a customer can win within 24 hours is £2 million by betting on football (soccer).. 

💳 What is the minimum deposit at bet365?

bet365’s minimum deposit value depends on where you are betting from. In the UK, the minimum deposit amount is £5, making it a great option for those looking to stake smaller amounts.

😀 Why is bet365 so good?

Our bet365 review found competitive odds and a streamlined sportsbook. Overall, bet365 truly enhances your sports betting experience with a range of intriguing promotions and glut of markets to bet on.

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