“Why spend your time being sh*te at football in the pissing rain, when you can sit indoors and write about how sh*te the professionals are.” – Michael McKean
In Michael’s career as a copywriter and journalist, he’s written about everything from language and travel to music, tech and sports – and has plied his trade in the UK, Switzerland, Brazil and a handful of EU nations. With a flair for writing everything from the pragmatic and serious, right down to the plain silly and ridiculous, Michael has earned a reputation among his fellow writers and editors for being the ultimate “Banterous Professional” (no one’s ever actually said that, he just made it up – coining the term “Banterous Professional” in the process).