For Villarreal, the presence of Kubo is set be a huge money spinner.
On Twitter and Instagram, their accounts have increased by 30,000 followers in two days: 15,000 on the main Twitter profile, 3,000 in English, 10,000 on Instagram (and a cumulative 87,000 likes) and 2,000 on Facebook.
The impressions on Twitter, which multiplied by over 10, is where the 'Kubo Effect' has been most noticed: from 700,000 on a typical day to 8,249,866 on Tuesday, thanks to his presentation.
In 24 hours there were around 12 million impressions, more than half of the 22 million of the last month. A tweet, that of the transfer agreement with Madrid, takes the cake: 1,135,583 interactions and 4,026,766 impressions.
In the English version there was also a boost: from 63,9000 usual impressions to 533,893 on Tuesday. In total, the Japanese teen has generated 185,000 retweets and 144,000 likes.