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​Women's Super League agree overseas broadcasting rights

The Women's Super League (WSL) has secured its first overseas broadcast rights deals, with a six-figure sum agreed, reports, www.sportspromedia.com/.

Sky Mexico and Scandinavian broadcast group NENT have both signed three-year deals with the Football Association (FA), the league organiser.

The deal with Sky Mexico, a joint venture between Grupo Televisa and AT&T, covers Mexican rights, as well as those in Central American territories and the Dominican Republic. Norway, Sweden, Finland and Denmark are all served by the tie-up with NENT.

All games were already set to be broadcast live globally for free on the FA's newly-launched streaming app, the FA Player. Now, as part of Sky Mexico and NENT's deal, live WSL matches on the FA Player will be geo-blocked in the relevant countries.

The FA said the six-figure revenue from the deals will be reinvested into broadcast coverage of women's soccer, including further development of the FA Player and its in-game production.

The new FA Player will also stream selected match highlights from the England Lionesses, the Women's FA Cup and the FA Women's Continental League Cup this season.

"We're delighted that the strength of the league is being recognised globally," said Tom Gracey, the FA's senior broadcast manager.

"These two deals are a sign of the global strength and growing commercial prospects of the league.

"It is particularly pleasing that revenue will be targeted at the development of the FA Player.

"Through this reinvestment, our aim is to help improve the experience for viewers around the world and strengthen the brands of our competitions, clubs and players."

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