Wolves are determined to hold onto their Mexican ace Raul Jimenez.

The front man has emerged as the key player in a talented team under Nuno Espirito Santo.

Jimenez had 17 goals last season, while he has notched up 20 already this term.

And it also helps the club gain more Mexican fans, which only adds to Jimenez's importance.

The club's head of marketing, Russell Jones, told Excelsior: "We want to make sure that we keep Raul.

"The Wolverhampton board is very aware of the impact he has made on marketing and business strategies, so I hope it will be possible to bring more Mexicans in the future."

Jones went on to say: "Raul's impact began from the day he signed with the club.

"In the last 18 months, our base of Mexican followers has grown 500%. Now we have five times more Mexican fans than we have in the UK, which is amazing.

"This is where we have to separate football from marketing, because they are two different things.

"Football will always look for the best players in the world. The fact that Raul is Mexican is a bonus, but he's on the team because he is a fantastic player.

"From the marketing perspective, I'd love to have a player from India, one from China, but football comes first so at the beginning we look at them being good players, and if in addition they come from countries where we can build a base of fans, that's very good for me and for the marketing team."