Nigel Winterburn feels West Ham United can shop at a higher level this summer market.
With a place in the final four of the Europa League and the chances of qualifying for the competition through the Premier League on track, Winterburn is convinced the Irons are becoming more and more attractive for Europe's best players.
Speaking with Tribal Football for Free Super Tips, Winterburn said: "I think West Ham have always been an attractive club to join and there's always a fascination around certain players they have.
"In terms of where they are in the league, I think they can bring in more players that they want to sign to take them to the next level.
"I think they should be able to attract quality players in, especially if they can maintain their European status."
Winterburn has enjoyed the club's revival under manager David Moyes and believes the team is continuing to develop and progress.
He continued: "What they're achieving is incredible and the style of football is developing all the time.
"I haven't had chance to go to the stadium because I spend the majority of my time at Arsenal, but I've watched a lot of their games on tv when they're on and the highlights.
"It hasn't surprised me where they are because of the job David Moyes has done with them, they're up there again, got some exciting players so I don't see why they couldn't continue to improve that."
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