West Ham United co-chairman David Gold believes the move to the Olympic Stadium could attract more females to the club.

The Hammers will leave Upton Park to shift to the Stratford venue at the end of the current season and Gold is hoping the move, which will bring the club closer to Westfield shopping centre, sees more families active in the East London club's supporter base.

"We are right on the edge of a shopping centre [Westfield in Stratford] so we are very hopeful that that's going to increase the female fan base," Gold said at the Leaders Sport Business Summit 2015 at Stamford Bridge.

"Particularly as we go to the new stadium we are expecting our female fan base to increase. It's also the quality of the experience of coming to a football match. In years gone by it was young males coming having spent a couple of hours in a local pub.

"It is very much changing, the experience we are delivering. That is changing what we are delivering particularly from my experience in the Premier League.

"Every club is looking to improve the experience for the family coming to the match, coming for other reasons. not it is not just arriving two minutes before kick off but arriving at the stadium."