West Ham are seeking a new sleeve sponsor after investment firm Basset & Gold announced it has entered administration, reports, www.sportspromedia.com/.

The UK-based company, which has sponsored the Premier League outfit since the start of the 2018/19 season, is the latest company to suffer the effects of the ongoing coronavirus pandemic.

Its deal with the Hammers, reportedly worth UK£522,000 (US$650,000) a season, was due to expire at the end of the suspended current campaign.