As many as SIX interested parties are targeting a takeover of West Brom.

The Daily Mail reports owner Guochuan Lai may struggle, however, to achieve his £150million asking price for the club.

Albion have already held talks with at least three of the groups, two of which are based in the United States, and discussions are ongoing.

Lai bought the club from Jeremy Peace for about £200m in 2016 but the effects of the European and UK government lockdown means he is highly unlikely to recoup that outlay. To conclude a deal, Lai may have to accept a fee closer to the £100m mark.

The Chinese businessman's aim is for Albion to be self-sufficient, meaning they had a transfer budget of only about £25m – plus whatever could be recouped from sales – during the last window, following promotion from the Championship.