West Brom owner Guochuan Lai is eager to find a buyer for the Premier League club.

The Daily Mail says West Brom are engulfed in a three-way takeover battle as Guochuan stands eager to sell before the end of the season amid growing fears of relegation.

American-based businessman Mark Campbell, who held talks about buying Sunderland two years ago, is understood to be fronting one of the consortia with West Brom hoping to have identified a preferred bidder by next week.

Guochuan is desperate to sell, but has yet to receive an offer that meets his £200million valuation and may struggle to recoup the £175m he paid for 88 per cent of West Brom's shares five years ago.

A highly costly relegation to the Championship is a major threat. They have been in the Premier League bottom three all season and sit six points from safety.