Baggies boss Sam Allardyce has made it clear he is determined to sign a centre-forward before the transfer window closes on February 1.
But Seferovic is also a player the Baggies are keen on, says the Express & Star.
The Switzerland international has netted seven goals in 11 league outings for Benfica this season.
And the Portuguese side need to sell players this month.
Albion, though, only have the funds to sign a forward on loan with a view to a permanent transfer.