Watford have announced a deal that sees American Airlines become their official airline partner for the remainder of the 2019/20 season, reports, www.sportspromedia.com/.

The agreement sees the Premier League club's match highlights and content placed on the airline's in-flight entertainment systems and its in-house magazine.

The deal is worth around UK£250,000 (US$323,000), according to SportBusiness, and also includes matchday branding at Watford's Vicarage Road home, as well as integration across the club's digital assets.

American Airlines joins the club's second tier of sponsorships, below that of shirt sponsor SportsBet.io, sleeve sponsor Bitcoin and kit supplier Adidas.