Watford are not interested in selling Gerard Deulofeu this winter.
According to The Sun, a £22 million bid from AC Milan has been turned down.
And with others interested, including West Ham United, a £30 million price tag has been slapped on the player.
The Hornets will hope it dissuades any deadline day bids for the 24-year-old winger, who has scored three goals this season.
Deulofeu signed permanently for the club for £12 million last summer, meaning an outrageous transfer bid would result in a tidy profit should Watford sell.
The player has spent time at Milan in the past, playing 16 games on loan in 2017, which explains their interest.