Everton are big news in Bogota, Colombia after their swoop for Real Madrid attacker James Rodriguez.
The tallest sky scraper in Bogota, the Torre Colpatria, was lit up with a spectacular blue light show displaying James's No19 shirt after his arrival at Goodison Park.
Everton marketing director Richard Kenyon said: “James' popularity in these territories represents a brilliant opportunity for us – and fits perfectly with our international strategy and the associated marketing and engagement activity which had already begun in these areas."
Last night, Everton had the Torre Colpatria in Bogota, Columbia illuminated in Blue & White and the number 19 of @jamesdrodriguez@EvertonESP#AlóJamespic.twitter.com/Lb11TncA27 — Bluekipper.com (@bluekippercom) September 8, 2020
“Everton Go International”
The signing of @jamesdrodriguez was announced in Bogota, Colombia. In Miami Florida. Plus on the famous billboards in Times Square, New York. Aswell as on buildings in Liverpool city centre. New Twitter accounts too@EvertonESP
