Arsenal are about to set a Premier League record for the price of a seat at Emirates stadium.
The Mail on Sunday says the cost of an 'ordinary' seat for a Premier League game at the Emirates Stadium in the New Year is poised to break the £100 barrier - which would make them the most expensive non-hospitality seats in the history of English football. It will also push ticket prices into a frightening new era.
Even after years of becoming accustomed to the top flight's 'prawn sandwich brigade', the struggle of ordinary fans to pay for admission can only get harder once the landmark price has been reached as a result of the planned rise of VAT to 20 per cent on January 4.
Arsenal could choose to absorb the tax rise and not pass it on to fans, but there has been no indication yet that supporters will be spared the hike.
A £100 ticket would make watching Arsenal 11 times more expensive than following Bundesliga side Borussia Dortmund. The German team charge just £9 for their cheapest seat.
